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Average Ratings 0 Ratings

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ease
features
design
support

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Description

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Description

Consumers today desire tailored experiences from brands, yet they simultaneously advocate for stricter privacy and data protection measures, creating a challenging landscape. Marigold Grow addresses this conflict by enabling marketers to gather zero- and first-party data while obtaining necessary permissions through engaging and value-oriented campaigns. By utilizing dynamic interactions like surveys, polls, contests, and games, brands can effectively collect zero-party data directly from their audience. This approach fosters trust and offers tangible benefits, all while acquiring the insights essential for personalizing customer interactions and converting relationships into profitable outcomes. Understanding your customers becomes more manageable with strategic, enjoyable data collection methods that prioritize their preferences. By focusing on topics that resonate with customers, brands can ensure that every interaction leaves them feeling valued and recognized, ultimately enhancing their overall experience with the brand.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Campaign Monitor
Attentive
Cordial
Domo
Google Ads
HubSpot Customer Platform
Instagram
Iterable
Listrak
LiveRamp
Marigold Engage+
Marigold LiveContent by Liveclicker
Marigold Loyalty
MyGuestlist
ReSci
Shopify
Tall Bob
Vision6
X (Twitter)
dotdigital Engagement Cloud

Integrations

Campaign Monitor
Attentive
Cordial
Domo
Google Ads
HubSpot Customer Platform
Instagram
Iterable
Listrak
LiveRamp
Marigold Engage+
Marigold LiveContent by Liveclicker
Marigold Loyalty
MyGuestlist
ReSci
Shopify
Tall Bob
Vision6
X (Twitter)
dotdigital Engagement Cloud

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Lexer

Founded

2008

Country

Australia

Website

lexer.io

Vendor Details

Company Name

Marigold

Founded

2017

Country

United States

Website

meetmarigold.com/solution/marigold-grow/

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Product Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Alternatives

Alternatives

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