Compare Intent IQ vs. SmartDX

As a trailblazer in identity resolution, Intent IQ empowers its partners to effectively recognize clients and potential customers engaging with their websites, applications, and physical locations, regardless of whether the interactions occur digitally or in person. Their privacy-conscious solutions are driven by the proprietary Identity Device Graph, which offers both deterministic precision and probabilistic scalability in real-time across diverse environments, including those without cookies or mobile advertising identifiers (MAIDs), as well as connected TV (CTV) platforms. The advantages of Intent IQ's capabilities extend to various sectors, such as the media landscape, retail businesses, and financial institutions. By developing the industry's leading identity resolution technology, Intent IQ successfully tackles critical challenges posed by the decline of IDFA and third-party cookies, ensuring that its partners remain at the forefront of identity verification. This innovative approach not only enhances customer engagement but also fosters a more seamless experience across different channels.

SmartDX transforms the approach to tracking and recognizing individual audience members from the very first click, enabling the mapping of their journeys across various devices, facilitating contextual omnichannel engagements, and attributing conversions at a highly personalized segment-of-one level. This innovative solution presents a robust alternative to traditional cookies, effectively reducing delays in contextual responses and eliminating lags within customer journeys. It allows for the capture of unique insights related to individual journeys and diverse audience attributes, including device, channel, conversion metrics, offers, and behavioral insights—both implicit and explicit—right at the moment of engagement and at various endpoints. Additionally, SmartDX distinguishes between known and unknown users, resolving the multiple digital identities of each audience member across different channels. By employing progressive profiling throughout interactions and touchpoints, it continuously enhances existing audience profiles, paving the way for customized communications and tailored audience experiences. Moreover, it ensures smooth transitions across omnichannel interactions, providing seamless journeys that are informed by past engagements and preferences. This approach ultimately leads to a more personalized and effective marketing strategy that resonates with individual audience members.