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Description

In order to thrive and secure a competitive edge in the fast-changing landscape of today's economy, brands must adopt a nimble strategy for market research. Conventional research firms tend to be prohibitively expensive and operate at a sluggish pace, while DIY tools often fail to provide the level of insight required for confident decision-making. This gap in the market led GutCheck to innovate agile market research over ten years ago, earning the trust of the world's most forward-thinking and successful brands to guide their growth strategies and essential business choices. Our distinct agile methodology prioritizes both swiftness and thoroughness, enabling us to extract profound research insights and deliver actionable guidance at the rapid pace necessary for our clients to identify their ideal audience, seize growth prospects, enhance their market presence, and optimize revenue streams. As a result, brands that partner with us can confidently navigate their business landscape and make informed decisions that drive success.

Description

MarketCast is a leading global marketing research and technology company that harnesses the power of AI, data science, and human expertise to transform how brands understand and engage consumers. Their advanced Research Platform combines AI-driven models with robust data analytics to speed up research design, delivery, and insight generation. The company’s team of over 600 professionals includes researchers, technologists, and data scientists who work together to provide innovative advertising and brand research solutions. MarketCast serves more than 80% of the highest advertising spenders in the U.S., helping clients identify target audiences, craft resonant creative, and foster lasting brand fandom. Their approach merges data science and social science to link consumer attitudes and behaviors for actionable marketing insights. MarketCast’s culture emphasizes curiosity, trust, and diversity, driving continual learning and breakthrough discoveries. The company supports a wide range of sectors including entertainment, financial services, healthcare, and sports through tailored research services. MarketCast is committed to being the most tech-forward and data-driven marketing research organization globally.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Voxpopme

Integrations

Voxpopme

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

GutCheck

Founded

2009

Country

United States

Website

www.gutcheckit.com

Vendor Details

Company Name

MarketCast

Founded

1988

Country

United States

Website

marketcast.com

Product Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Product Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Alternatives

Alternatives

BioBrain Reviews

BioBrain

BioBrain Insights