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ease
features
design
support

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Write a Review

Description

Your product is being utilized by customers, but you lack insight into their actions and the optimal times for engagement. Groundswell equips your sales team with timely alerts and prioritization of accounts informed by product usage analytics. Ensure you never overlook a valuable sales prospect again. Determine which of your potential clients are most inclined to convert and connect with them at precisely the right moment. Populate your sales pipeline with premium opportunities, guaranteeing that your representatives stay updated on their key accounts. Recognize the product usage indicators that matter most to your organization and create impactful sales workflows centered around them. Propel your revenue by transforming your product into an efficient lead generation system for your sales team. Additionally, be alerted instantly when your prospective clients achieve significant milestones within your product, giving you an edge in the competitive landscape.

Description

Implementing account-based marketing (ABM) is ineffective when limited to a few channels, but Primer simplifies audience targeting across platforms like Meta, Google, LinkedIn, email, and phone. This tool enables modern growth teams to efficiently convert target accounts into comprehensive cross-channel audiences. By transforming your ideal customer profile or account list into a focused group of decision-makers, you can utilize these insights across all significant platforms. With synchronization capabilities to Meta, Google, and LinkedIn achieving match rates between 40-90%, you can further enhance these audiences by adding verified work emails and direct phone numbers for sales outreach. Unlike traditional methods such as LinkedIn or IP-targeting, Primer offers unparalleled visibility, allowing you to track individual names, LinkedIn profile URLs, and job titles within your audience. You can assess the effectiveness of your audiences in relation to the sales pipeline, empowering you to make data-driven decisions and adapt strategies before experiencing diminishing returns. Additionally, this platform supports the enrichment of existing accounts, the integration of new accounts, and the inclusion of contacts with confirmed direct dial numbers into your Salesforce system, ultimately streamlining your marketing efforts. With these robust features, Primer positions your ABM strategy for sustained success and growth.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Salesforce
Airgap
ChartHop
Facebook
Google Cloud Platform
Google Cloud Search
LinkedIn
Meta Pixel
Slack
UserGems

Integrations

Salesforce
Airgap
ChartHop
Facebook
Google Cloud Platform
Google Cloud Search
LinkedIn
Meta Pixel
Slack
UserGems

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$500 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Groundswell

Website

www.trygroundswell.com

Vendor Details

Company Name

Primer

Country

United States

Website

www.sayprimer.com

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

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