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Description
Gobot serves as a solution for businesses seeking to address the increasing costs of advertising and the difficulties posed by the decline of cookies, all while fostering and monetizing their own first-party audiences. The platform provides features such as the Identity Pixel, which tracks anonymous visitors and allows for retargeting through email and SMS to reach those who abandon their carts. Additionally, it offers personalized shopping experiences that gather customer preferences and suggest suitable products. Gobot seamlessly integrates with a variety of ecommerce tools and platforms, including Klaviyo, Attentive, Postscript, Gorgias, and Zendesk, thereby boosting its effectiveness. By identifying the email addresses of anonymous site visitors who do not complete forms or interact with popups, businesses can add these fully permissioned emails to their marketing platforms and engage them through abandoned cart and browsing campaigns. This approach ensures compliance through their pre-opted-in shopper network, enabling businesses to recover losses from third-party cookie and ad data limitations. As a result, Gobot unlocks first-party audiences at a remarkable scale, creating a valuable new channel for performance-driven marketing. This innovative method not only enhances customer engagement but also builds deeper relationships with the audience.
Description
Gain verified customer insights and return on investment for all your marketing endeavors. Semcasting has innovated IP targeting through machine learning to enhance customer outreach across various devices while ensuring full transparency. Our technology, which holds two patents, enables organizations to integrate CRM data, develop new prospect audiences, pinpoint qualified leads, and assess audience performance effectively. Traditional audience targeting methods have relied heavily on cookies, which only provide access to about 30% of the audience and often result in a threefold duplication rate among unique users. With our solution, you can target audiences at home, in schools, or workplaces, using desktops, laptops, tablets, smartphones, IP radios, smart home devices, and Connected TVs. Semcasting's advanced IP targeting technology reaches over 400 million unique devices and networks, covering more than 2 billion IP addresses. Additionally, Smart Zones effectively match, score, and enhance mailing lists, CRM files, or IP addresses using 750 deterministic attributes, providing a comprehensive view of your potential customers. This innovative approach ensures that your marketing strategies are both efficient and effective, driving better results for your business.
API Access
Has API
API Access
Has API
Integrations
Attentive
Google Analytics
Gorgias
Klaviyo
Postscript
Yotpo
Zendesk
Integrations
Attentive
Google Analytics
Gorgias
Klaviyo
Postscript
Yotpo
Zendesk
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Gobot
Founded
2017
Country
United States
Website
www.getgobot.com
Vendor Details
Company Name
Semcasting
Founded
2009
Country
United States
Website
www.semcasting.com
Product Features
Product Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking