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Description
Utilizing state-of-the-art technologies and a highly adaptable framework, Fullscreen Retail Analytics converts raw location data into insightful and visually appealing information. By leveraging Wi-Fi infrastructure, indoor positioning, and device detection, this platform generates real-time analytics that enable the counting, tracking, and analysis of visitor behavior and shopping trends. Offered as a Software as a Service (SaaS) model, it can be deployed in the cloud or within the client's own infrastructure, featuring a decentralized architecture centered around a main hub that disseminates data to independent, scalable nodes at each site. The platform supports the integration of web and mobile solutions, starting with shopping and loyalty applications that enhance the omnichannel experience, extending to B2B sales and distribution systems, and culminating in advanced retail analytics tools that provide comprehensive analyses and insightful reports. This multifaceted approach ensures that retailers can adapt to changing consumer behaviors and improve their overall strategies effectively.
Description
Shifts in consumer habits are leading individuals to transition from traditional store visits to online shopping, only to return to physical locations for curbside pickup. By gaining a deeper insight into the movements between various categories, brands, and retailers, you can enhance your share of consumer spending. Modern shoppers navigate seamlessly through different retailers and sales channels, which complicates the task of gaining a comprehensive view of the market landscape and identifying key opportunities. Utilizing NielsenIQ Omnishopper allows businesses to track shopper behavior and adapt to changing consumer habits, which in turn helps create data-driven strategies tailored specifically for your clientele. With an all-encompassing perspective of the shopper's journey, along with in-depth insights into brands, categories, and products, identifying new avenues for growth becomes a straightforward process. Our panels adhere to the highest standards of validation and rigorous criteria in the industry, ensuring the data reflects genuine behavioral trends rather than mere random variations, thus providing a solid foundation for informed decision-making. Furthermore, this approach empowers businesses to stay ahead of market shifts and effectively respond to emerging consumer needs.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Fullscreen Digital
Country
United States
Website
www.fullscreendigital.com/solutions/retail-and-ecommerce
Vendor Details
Company Name
NielsenIQ
Country
United States
Website
nielseniq.com/global/en/solutions/omnishopper/