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Description
Modern digital consumers are seeking exceptional interactions. Provide them with unforgettable experiences that stand out. In under half an hour, you can craft engaging digital buyer experiences. Our intuitive no-code design tool simplifies the process of facilitating various marketing initiatives throughout the entire buyer journey. Utilize your current data, content, and messaging to tailor and navigate buyers on their individual paths — all while operating at a large scale. Implement targeted marketing campaigns that enable your sales team to concentrate on the most relevant accounts, helping them achieve their booking objectives. Evaluate target accounts through a collective perspective of engagement that encompasses every activated channel and interaction point. Gain insights into both known and unknown buyers, understanding their needs, challenges, and the stage they occupy in their journey, ultimately enhancing the overall effectiveness of your marketing strategies. This comprehensive approach not only deepens your understanding of buyers but also fosters stronger connections with them.
Description
Implementing account-based marketing (ABM) is ineffective when limited to a few channels, but Primer simplifies audience targeting across platforms like Meta, Google, LinkedIn, email, and phone. This tool enables modern growth teams to efficiently convert target accounts into comprehensive cross-channel audiences. By transforming your ideal customer profile or account list into a focused group of decision-makers, you can utilize these insights across all significant platforms. With synchronization capabilities to Meta, Google, and LinkedIn achieving match rates between 40-90%, you can further enhance these audiences by adding verified work emails and direct phone numbers for sales outreach. Unlike traditional methods such as LinkedIn or IP-targeting, Primer offers unparalleled visibility, allowing you to track individual names, LinkedIn profile URLs, and job titles within your audience. You can assess the effectiveness of your audiences in relation to the sales pipeline, empowering you to make data-driven decisions and adapt strategies before experiencing diminishing returns. Additionally, this platform supports the enrichment of existing accounts, the integration of new accounts, and the inclusion of contacts with confirmed direct dial numbers into your Salesforce system, ultimately streamlining your marketing efforts. With these robust features, Primer positions your ABM strategy for sustained success and growth.
API Access
Has API
API Access
Has API
Integrations
LinkedIn
Salesforce
Adobe Marketo Engage
Airgap
Box
ChartHop
Eloqua
Facebook
Gmail
Google Analytics
Integrations
LinkedIn
Salesforce
Adobe Marketo Engage
Airgap
Box
ChartHop
Eloqua
Facebook
Gmail
Google Analytics
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$500 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Folloze
Founded
2012
Country
United States
Website
www.folloze.com
Vendor Details
Company Name
Primer
Country
United States
Website
www.sayprimer.com
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Channel Marketing
Campaign Management
Channel Analytics
Content Management & Sharing
Incentive Management
Inventory Control
Lead Management
Multiple Channel Configurations
Order Management
Partner Management
Pipeline Management
Social Promotion
Collaboration
Brainstorming
Calendar Management
Chat / Messaging
Contact Management
Content Management
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing
Content Marketing
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Inside Sales
Auto-Dialing
Call List Management
Call Recording
Campaign Management
Dashboard
Data Management
Lead Capture
Lead Distribution
Lead Scoring
Performance Management
Sales Enablement
Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification