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Description

Gain insights into your customers and foster meaningful engagement through impactful, timely analytics aligned with your business objectives. FirstRain offers a uniquely tailored perspective on your clientele, industry landscape, strategic initiatives, and competitive environment. By simplifying the complexities of customer behaviors and market dynamics, FirstRain equips you with a significant edge over your rivals. This robust, Software as a Service (SaaS) analytics platform autonomously identifies fresh sales leads, strategies for market expansion, and innovative approaches to risk management. Stay informed about the latest happenings, including important changes in management, developments within your industry, and insights regarding your main competitors. The “Who To Call” feature provides timely notifications on potential "Deal Threats & Accelerators," reasons to initiate contact, and other vital information. With access available anytime through the application or your daily email summary, you can stay ahead in a competitive marketplace. Additionally, this comprehensive tool empowers you to make informed decisions and seize opportunities as they arise.

Description

Explore the intricacies of a brand's creative strategy with Oracle Moat, an advertising intelligence tool that allows you to analyze the creative and messaging efforts of your competitors over the past three years. Gain insights into the current market landscape by examining your rivals' advertising tactics and how they compare to your own creative output. With access to a rich dataset of over three years, you can scrutinize various advertisements, filtering and sorting the information to pinpoint exactly what you need. Understand audience engagement with different ad types, including images, text, and videos, across various platforms, including mobile. Using heatmaps, identify which sections of your ads capture the most viewer attention. This knowledge empowers you to invest wisely and execute campaigns with assurance. Moat enables you to connect with genuine audiences, effectively grab their attention, and accurately assess the success of your campaigns. With these insights at your disposal, you'll be better equipped to innovate and stay ahead in a competitive marketplace.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

5X No 
AdSupply No 
Aurea CRM Yes 
Bright Analytics No 
Causal Yes 
Celtra No 
DV Publisher Suite No 
Innovid No 
Oracle Advertising No 
Partnerize No 
Playmatic No 
Rivery No 
Sizmek Ad Suite No 
Skai No 
SmartForm Yes 
Smoot AI No 
Synoptos Yes 
Vidverto No 

Integrations

5X Yes 
AdSupply Yes 
Aurea CRM No 
Bright Analytics Yes 
Causal No 
Celtra Yes 
DV Publisher Suite Yes 
Innovid Yes 
Oracle Advertising Yes 
Partnerize Yes 
Playmatic Yes 
Rivery Yes 
Sizmek Ad Suite Yes 
Skai Yes 
SmartForm No 
Smoot AI Yes 
Synoptos No 
Vidverto Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Aurea Software

Founded

2012

Country

United States

Website

www.aurea.com/library/firstrain/

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/au/cx/advertising/measurement/

Product Features

Business Intelligence

Ad Hoc Reports No 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard Yes 
Data Analysis No 
Key Performance Indicators No 
Natural Language Generation (NLG) No 
Performance Metrics No 
Predictive Analytics Yes 
Profitability Analysis No 
Strategic Planning Yes 
Trend / Problem Indicators Yes 
Visual Analytics Yes 

Sales Analytics

Collaboration Tools No 
Dashboards No 
Forecasting Analytics No 
Ideal Customer Profile (ICP) No 
Lead Analytics No 
Pipeline Management No 
Predictive Forecasting No 
Predictive Lead Scoring No 
Sales Intelligence Reporting No 

Product Features

Advertising Agency

Campaign Management Yes 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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Alternatives

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