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ease
features
design
support

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Description

Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.

Description

The world's most popular tool for human behavior research. The iMotions software can be used for all types of lab research. iMotions can be used to perform any type of lab research, including behavioral science, usability testing, observation, and studying human factors. Complete stimuli presentation (images/videos, websites, apps, games, mobile/apps, VR). All types of sensors can be integrated and synchronized (eye tracking, Facial Expression Analysis. Electrophormal activity aka GSR. EEG, ECG. EMG. Access API to import/export data from other sources. Built-in survey tool to add questions to the data set. Live and post markers are available for behavioral coding and annotations. To visualize data, complete study editing and analysis with embedded R-scripting. Replay and recordings of scene and respondent. You can create a study design with a point-and-click.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Affectiva

Integrations

Affectiva

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$2,900 per year
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Eyezag

Country

Germany

Website

eyezag.com/eye-tracking/

Vendor Details

Company Name

iMotions

Country

Denmark

Website

imotions.com/platform/

Product Features

Product Features

Emotion Recognition

Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions

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