Eyezag Reviews

Eyezag Description

The most common qualitative research method used in the market research industry is the measurement of the gaze. This method is used by most market research companies, which often have their own laboratories. This method is expensive and time-consuming. It is also limited to a few projects and only a few participants. Visual data is collected when users interact with websites and user interfaces. Because of the expensive and specialized hardware, participants must be in a laboratory. Eye tracking is not common in the UI/UX industry due to these high costs.