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Description
Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.
Description
Whyser is an innovative research platform powered by artificial intelligence, designed to assist businesses in conducting user, customer, and market research interviews and analyses at a large scale, thereby modernizing traditional approaches such as surveys and focus groups. You can either bring your own participants or tap into our extensive global B2B and B2C panels, which feature millions of verified individuals from over 170 countries. Utilizing advanced AI technology, Whyser engages in dynamic voice conversations with real participants, seamlessly adjusting to their answers and delving deeper to extract rich qualitative insights backed by quantifiable data. The platform accommodates a variety of applications, including concept testing, brand perception analysis, creative evaluation, and usability assessments, available in video, audio, or text formats. Whether you are exploring new concepts, measuring customer sentiment, or assessing brand equity, Whyser enables you to collect and interpret insights in a matter of hours, significantly reducing the time traditionally required. By streamlining the research process, Whyser empowers businesses to make informed decisions quickly and effectively.
API Access
Has API
API Access
Has API
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Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Eyezag
Country
Germany
Website
eyezag.com/eye-tracking/
Vendor Details
Company Name
Whyser, Inc.
Founded
2024
Country
United States
Website
www.whyser.ai