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Description
Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.
Description
Smartphones and tablets provide sufficient functionality for most users. As digital devices continue to shrink in size, it is essential for eye-tracking technology to evolve to become more compact and lightweight. VisualCamp has pioneered the development of the world's first software development kit (SDK) specifically designed for standalone virtual reality head-mounted displays (HMDs). This innovative technology is built on a lightweight algorithm and offers extensive engine plug-in capabilities, making it a versatile solution. The eye-tracking solution includes a rule-based algorithm and is optimized for VR, necessitating specialized hardware and the use of infrared cameras alongside LED technology. By integrating these elements, VisualCamp's eye-tracking technology sets a new standard in virtual reality experiences.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Eyezag
Country
Germany
Website
eyezag.com/eye-tracking/
Vendor Details
Company Name
VisualCamp
Founded
2014
Country
South Korea
Website
visual.camp/truegaze/