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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.

Description

Sticky by Tobii Pro is an innovative self-service online tool that merges survey questions with webcam-based eye tracking and emotion analysis, simplifying complex quantitative research. This efficient approach allows for time and cost-effective integration of eye tracking into studies, enabling the testing of extensive consumer panels as they interact with specific shelves, packaging, advertisements, or websites from their personal devices. Compared to traditional in-person research methods, Sticky by Tobii Pro offers large-scale quantitative eye tracking and emotion analytics at a significantly reduced cost. By utilizing the participant's webcam, market researchers can obtain insightful visual and emotional data regarding the effectiveness and appeal of both existing and new designs, particularly in areas like packaging and advertising. The platform seamlessly connects with online survey platforms and panel providers on a global scale, facilitating a distributed data collection process with swift turnaround times. This unique combination of features ensures that researchers can comprehensively understand consumer behavior and preferences with remarkable ease.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Eyezag

Country

Germany

Website

eyezag.com/eye-tracking/

Vendor Details

Company Name

Tobii Pro

Founded

2001

Country

Sweden

Website

www.tobiipro.com/product-listing/sticky-by-tobii-pro/

Product Features

Product Features

Emotion Recognition

Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions

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