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Description

Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.

Description

Pro Lab is an advanced eye tracking software tailored for executing experimental research using Tobii Pro hardware. This versatile platform assists researchers throughout the complete research process, accommodating both straightforward and intricate experiments. When combined with Tobii Pro hardware, Pro Lab forms a comprehensive solution aimed at exploring human behavior. It features an intuitive visual interface and specialized software tools that effectively support researchers at every stage of an eye tracking experiment—ranging from test design and data collection to detailed analysis. By promoting sound experimental practices, Pro Lab enables newcomers to easily embark on their eye tracking journey while also providing substantial flexibility to accommodate evolving research objectives. Furthermore, Pro Lab is specifically crafted to work seamlessly with our screen-based and wearable eye trackers, ensuring optimal and efficient processing of data streams for researchers seeking high-quality insights. This synergy enhances the overall research experience, making it more robust and insightful.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Eyezag

Country

Germany

Website

eyezag.com/eye-tracking/

Vendor Details

Company Name

Tobii Pro

Founded

2001

Country

Sweden

Website

www.tobiipro.com/product-listing/tobii-pro-lab/

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Product Features

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