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Description
Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.
Description
Pro Lab is an advanced eye tracking software tailored for executing experimental research using Tobii Pro hardware. This versatile platform assists researchers throughout the complete research process, accommodating both straightforward and intricate experiments. When combined with Tobii Pro hardware, Pro Lab forms a comprehensive solution aimed at exploring human behavior. It features an intuitive visual interface and specialized software tools that effectively support researchers at every stage of an eye tracking experiment—ranging from test design and data collection to detailed analysis. By promoting sound experimental practices, Pro Lab enables newcomers to easily embark on their eye tracking journey while also providing substantial flexibility to accommodate evolving research objectives. Furthermore, Pro Lab is specifically crafted to work seamlessly with our screen-based and wearable eye trackers, ensuring optimal and efficient processing of data streams for researchers seeking high-quality insights. This synergy enhances the overall research experience, making it more robust and insightful.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Eyezag
Country
Germany
Website
eyezag.com/eye-tracking/
Vendor Details
Company Name
Tobii Pro
Founded
2001
Country
Sweden
Website
www.tobiipro.com/product-listing/tobii-pro-lab/