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Description
Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.
Description
The AI-X represents the latest advancement in Smart Eye’s lineup of compact and high-performance eye trackers, specifically engineered for eye tracking research related to screens measuring up to 24 inches in marketing, UX, and media contexts. Drawing from our extensive experience in the automotive sector, we understand the critical need for effective solutions that are also budget-friendly. This insight, combined with two decades of expertise in eye tracking technology, has culminated in the creation of the AI-X, which excels as a high-performance eye tracker, making it ideal for large-scale studies involving numerous participants. Its compact design enables researchers to easily relocate their studies beyond traditional lab environments, transforming any space into a mobile research lab simply by connecting the AI-X to a laptop. Furthermore, the AI-X’s versatile construction facilitates seamless transitions between various projects, screens, and applications, ensuring that users can adapt quickly to changing research needs. This adaptability is key for researchers looking to maximize their efficiency and effectiveness in gathering valuable data.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Eyezag
Country
Germany
Website
eyezag.com/eye-tracking/
Vendor Details
Company Name
Smart Eye
Founded
1999
Website
smarteye.se/ai-x/