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Description

Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.

Description

We developed the Over the Shoulder platform to provide qualitative researchers and insight-seekers with unparalleled access to the everyday lives, truths, and realities of their target consumers, enabling them to extract more impactful consumer insights. Our aim is to empower our partners to conduct the finest smartphone qualitative studies available while ensuring the process is remarkably straightforward. Unlike any other online research platform, Over the Shoulder, which is a division of 20|20 Research and part of the Schlesinger Group family, was specifically crafted for smartphones, allowing for unique insights that other platforms cannot offer. Additionally, when combined with the other research solutions from 20|20 and the Schlesinger Group, Over the Shoulder enhances the depth of insights available. We provide an extensive array of qualitative, quantitative, and recruiting services all conveniently located in one place. Designed from the ground up by enthusiastic qualitative experts, Over the Shoulder truly sets itself apart in the research landscape. This approach ensures that our clients receive tailored insights that are both relevant and actionable.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Eyezag

Country

Germany

Website

eyezag.com/eye-tracking/

Vendor Details

Company Name

Over the Shoulder

Founded

2010

Country

United States

Website

www.overtheshoulder.com

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Product Features

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