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Description
Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.
Description
We developed the Over the Shoulder platform to provide qualitative researchers and insight-seekers with unparalleled access to the everyday lives, truths, and realities of their target consumers, enabling them to extract more impactful consumer insights. Our aim is to empower our partners to conduct the finest smartphone qualitative studies available while ensuring the process is remarkably straightforward. Unlike any other online research platform, Over the Shoulder, which is a division of 20|20 Research and part of the Schlesinger Group family, was specifically crafted for smartphones, allowing for unique insights that other platforms cannot offer. Additionally, when combined with the other research solutions from 20|20 and the Schlesinger Group, Over the Shoulder enhances the depth of insights available. We provide an extensive array of qualitative, quantitative, and recruiting services all conveniently located in one place. Designed from the ground up by enthusiastic qualitative experts, Over the Shoulder truly sets itself apart in the research landscape. This approach ensures that our clients receive tailored insights that are both relevant and actionable.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Eyezag
Country
Germany
Website
eyezag.com/eye-tracking/
Vendor Details
Company Name
Over the Shoulder
Founded
2010
Country
United States
Website
www.overtheshoulder.com