Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.
Description
Utilize our smartphone-based eye tracking technology to analyze how users allocate their focus while engaging with your digital products, promotional materials, or overall brand. Gain insights into user behavior by examining video recordings, heatmaps, click patterns, test durations, and task completions, which highlight the features that capture attention and hold significance. Participants can conveniently join your study using their smartphones within their everyday settings, ensuring a natural interaction experience. Acquire dependable data and conduct remote studies with assured accuracy, allowing you to save up to 80% of the time and 70% of the total costs compared to traditional in-lab testing, without compromising on quality. Instantly review and dissect the findings on Oculid’s platform, where you can analyze and contrast results across different participants and tasks, creating visual representations based on chosen metrics like taps and fixations. Witness the outcomes as soon as each participant finishes and submits their results, enabling you to make timely and informed decisions regarding your digital offerings. This innovative approach not only enhances the efficiency of your research but also empowers you to understand user engagement on a deeper level.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
€100 per test
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Eyezag
Country
Germany
Website
eyezag.com/eye-tracking/
Vendor Details
Company Name
Oculid
Founded
2018
Country
Germany
Website
www.oculid.com
Product Features
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
UX
Animation
No
For Mobile
No
For Websites
No
Heatmaps
No
Prototyping
No
Screen Activity Recording
No
Unmoderated Testing
No
Usability Testing
No
User Journeys
No
User Research
No