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Description

Passport offers extensive data and insights into global industries, economies, and consumer behavior, enabling clients to assess market conditions and pinpoint emerging trends. With coverage of countless product categories and sectors, Euromonitor International’s research empowers businesses to gain a deeper understanding of their core operations and future potential. Faculty can leverage Passport's comprehensive analysis and visualization tools to craft teaching resources and projects that are grounded in real-world applications, including strategic planning, economic assessments, industry benchmarking, competitive analyses, and market entry studies. Leading academic institutions around the globe rely on Passport for both teaching and research across various fields of study. Whether drafting market entry strategies, conducting investment assessments, or performing consumer segmentation, educators can bridge the gap between classroom theory and practical application, producing impactful reports that resonate with real-world scenarios. By utilizing infographics, statistical dashboards, and visually compelling research, users can effectively interpret vast amounts of data to drive informed decision-making. This integration of data and education not only enhances learning but also prepares students for the complexities of the marketplace.

Description

MarketCast is a leading global marketing research and technology company that harnesses the power of AI, data science, and human expertise to transform how brands understand and engage consumers. Their advanced Research Platform combines AI-driven models with robust data analytics to speed up research design, delivery, and insight generation. The company’s team of over 600 professionals includes researchers, technologists, and data scientists who work together to provide innovative advertising and brand research solutions. MarketCast serves more than 80% of the highest advertising spenders in the U.S., helping clients identify target audiences, craft resonant creative, and foster lasting brand fandom. Their approach merges data science and social science to link consumer attitudes and behaviors for actionable marketing insights. MarketCast’s culture emphasizes curiosity, trust, and diversity, driving continual learning and breakthrough discoveries. The company supports a wide range of sectors including entertainment, financial services, healthcare, and sports through tailored research services. MarketCast is committed to being the most tech-forward and data-driven marketing research organization globally.