Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
A Data Management Platform, commonly referred to as a DMP, serves as a centralized solution for the real-time analysis and utilization of extensive prospect and customer data. Our DMP operates as a Software as a Service (SaaS) model hosted on remote servers, making it a cost-effective choice to effectively manage all interactions with potential and existing customers engaging with your brand. Implementing a DMP allows you to pursue multiple objectives simultaneously, such as enhancing client insights, personalizing the journey of website visitors, and optimizing targeting and campaign effectiveness to boost your overall return on investment. With a well-defined data dictionary, our platform facilitates data extraction from your Customer Relationship Management (CRM) system and various other sources, enabling the creation of detailed profiles, segments, and combinations to deepen your understanding of both prospects and customers. Squadata's Data Management Platform empowers you to deliver timely and relevant messages to your identified groups, enhancing engagement and effectiveness. Specific use cases include strategies to combat contract cancellations and minimize shopping cart abandonment, showcasing the versatility and practical benefits of our DMP solution. This comprehensive approach not only improves customer interactions but also drives significant value for your business.
Description
TransUnion TruEmpower allows your organization to unify, enhance, and manage all identity data from a singular source of truth. By intelligently integrating first-, second-, and third-party data, it combines addressable media signals with consumer characteristics and behaviors. This consolidated identity data repository equips marketers to create more intelligent audience segments, deliver experiences that are more pertinent, and generate insightful metrics that help in continuously optimizing their strategies, executions, and overall performance.
Understanding the critical need for data control and ownership, TransUnion TruEmpower offers the IDMP, which grants access to raw, event-level identity data straight into your organization’s data science framework. This identity extract not only offers the capability to merge household and individual identities with additional data sources but also facilitates the exploration of deeper insights and the identification of new opportunities for growth and engagement. In this way, organizations can make informed decisions based on a comprehensive understanding of their audience.
API Access
Has API
API Access
Has API
Integrations
BDEX
Go2mobi
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Squadata
Country
France
Website
www.squadata.net/en/data-management-platform/
Vendor Details
Company Name
TransUnion
Founded
1968
Country
United States
Website
www.transunion.com
Product Features
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
Product Features
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization