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Description

Despite the growing importance of digital interactions for consumers, a staggering 95% of retail revenue still originates from physical stores. These establishments play a vital role in enhancing your understanding of customers. By acquiring new clientele, you can gain insights into their preferences, shopping behaviors, family dynamics, and other retail outlets they frequent. It's essential to refine your database and develop pertinent customer segments within a completely secure framework. Boost the impact of your marketing initiatives through various channels such as email, SMS, rich SMS, and direct mail. Dolmen serves as a local customer marketing platform that enables retail locations to gather and leverage data from both customers and potential clients. With a focus on creating qualified databases, you can deepen your customer insights. This all-in-one marketing solution facilitates the management of your promotional campaigns while allowing for data collection across mobile, web, and in-store environments. By utilizing these tools, businesses can create a more personalized experience for each customer.

Description

Shifts in consumer habits are leading individuals to transition from traditional store visits to online shopping, only to return to physical locations for curbside pickup. By gaining a deeper insight into the movements between various categories, brands, and retailers, you can enhance your share of consumer spending. Modern shoppers navigate seamlessly through different retailers and sales channels, which complicates the task of gaining a comprehensive view of the market landscape and identifying key opportunities. Utilizing NielsenIQ Omnishopper allows businesses to track shopper behavior and adapt to changing consumer habits, which in turn helps create data-driven strategies tailored specifically for your clientele. With an all-encompassing perspective of the shopper's journey, along with in-depth insights into brands, categories, and products, identifying new avenues for growth becomes a straightforward process. Our panels adhere to the highest standards of validation and rigorous criteria in the industry, ensuring the data reflects genuine behavioral trends rather than mere random variations, thus providing a solid foundation for informed decision-making. Furthermore, this approach empowers businesses to stay ahead of market shifts and effectively respond to emerging consumer needs.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Dolmen

Founded

2011

Country

France

Website

www.dolmen-tech.com/uk/

Vendor Details

Company Name

NielsenIQ

Country

United States

Website

nielseniq.com/global/en/solutions/omnishopper/

Product Features

Local Marketing

Advertising Management No 
CRM No 
Email Marketing No 
Feedback Management No 
Live Chat No 
NAP Management (Name/Address/Phone) No 
Online Listings Management No 
PR Management No 
Reporting / Analytics No 
Review Management No 
SEO Management No 
Social Media Management No 
Store Locator No 
Website Management No 

Alternatives

Alternatives