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Description

Explore the innovative realm of AI-driven advertising strategies with Demandbase. This tool provides a dedicated Account-Based Marketing platform tailored for B2B businesses, allowing you to implement Account-Based Marketing effectively throughout your entire sales funnel. Construct a targeted list of prospective companies that align with your offerings, utilizing insights that extend far beyond standard firmographic information, including product engagement, organizational compatibility, cultural alignment, financial capacity, interests, investments, and existing business connections. Identify key decision-makers within your target companies as they navigate the web. Capture their attention with customized messaging and advertisements that address their unique challenges and requirements. Offer an exceptionally tailored experience for every visitor to your site, adjusting elements like headlines, content, visuals, calls to action, and downloadable resources. Equip your sales team with valuable insights that enhance engagement and improve the quality of customer interactions, ultimately aiding them in successfully closing deals. This comprehensive approach ensures that your marketing efforts resonate deeply with potential clients, fostering stronger relationships and driving long-term success.

Description

Infer is a SaaS platform utilizing artificial intelligence, seamlessly integrated with various MarTech solutions for advanced predictive lead and account scoring, as well as managing highly segmented profiles. By pinpointing your most promising prospects, you can create ultra-targeted segments and personalize outreach on a large scale, leading to a substantial boost in conversion rates. The platform offers predictive lead scoring and profile management features designed to enhance and expand your sales and marketing operations efficiently. It allows for the real-time scoring of significant volumes of inbound leads, contacts, and accounts, ultimately increasing ROI by refining MQLs and directing sales efforts toward leads and accounts with the highest revenue potential. Moreover, it facilitates the appropriate and equitable distribution of leads among sales teams, while also evaluating campaign effectiveness by market segment to drive continuous improvement in targeting and segmentation strategies. By leveraging these capabilities, businesses can ensure they are not only identifying valuable prospects but also maximizing their outreach efforts effectively.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

CelerData Cloud Yes 
Contentsquare Yes 
Convert Experiences Yes 
Docket Yes 
HubSpot CRM No 
HubSpot Customer Platform No 
HubSpot Marketing Hub No 
Ion Yes 
LinkedIn Sales Navigator Yes 
Management OS Yes 
Optimizely One Yes 
Oracle Maxymiser Yes 
Partnered Yes 
Reachdesk Yes 
SmallWorld Yes 
Synoptos No 
Tapistro Yes 
WordPress No 
ZoomInfo GTM Studio Yes 

Integrations

CelerData Cloud No 
Contentsquare No 
Convert Experiences No 
Docket No 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
HubSpot Marketing Hub Yes 
Ion No 
LinkedIn Sales Navigator No 
Management OS No 
Optimizely One No 
Oracle Maxymiser No 
Partnered No 
Reachdesk No 
SmallWorld No 
Synoptos Yes 
Tapistro No 
WordPress Yes 
ZoomInfo GTM Studio No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Demandbase

Founded

2006

Country

United States

Website

demandbase.com

Vendor Details

Company Name

IgniteTech

Country

United States

Website

ignitetech.com/softwarelibrary/infer

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking Yes 
Prospecting Tools No 
Target Account Identification Yes 

Buyer Intent

B2B Lead Generation Yes 
CRM Integration Yes 
Channel Attribution Yes 
Competitor Analysis Yes 
Content Marketing Yes 
Customer Journey Mapping Yes 
Customer Profiles No 
Intent Data Yes 
Lead Notifications No 
Lead Scoring No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Sales Intelligence

CRM Integration No 
Data Cleaning No 
Data Enrichment No 
Data Import/Export No 
Data Mining No 
Data Verification No 
Email Integration No 
Lead Scoring No 
List Building No 
Performance Management No 
Pipeline Management No 
Predictive Modeling/Analytics No 
Prospecting Tools No 
Reporting/Analytics No 
Sales Forecasting No 

Product Features

Lead Generation

Contact Discovery No 
Contact Import/Export No 
Lead Capture No 
Lead Database Integration No 
Lead Nurturing No 
Lead Scoring Yes 
Lead Segmentation No 
Pipeline Management No 
Prospecting Tools No 
Visitor Identification No 

Lead Management

Activity Tracking No 
Campaign Management No 
Lead Capture No 
Lead Distribution No 
Lead Nurturing No 
Lead Scoring Yes 
Lead Segmentation No 
Pipeline Management No 
Prospecting Tools No 
Source Tracking No 

Predictive Analytics

AI / Machine Learning Yes 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting Yes 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis Yes 

Sales Tracking

Activity Dashboard No 
Alerts / Notifications No 
Appointment Scheduling No 
Call Logging No 
Comments / Notes No 
Custom Reports No 
Document Management No 
Email Templates No 
Interaction Tracking No 
Lead Management No 
Lead Scoring No 
Pipeline Management No 
Reporting / Analytics No 
Task Management No 

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