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ease
features
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support

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Description

D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.

Description

Revenue teams use enablemint to find, reach, engage, and close deals with their ideal targets with automated tools for lead list extraction and enrichment, all in real time. Get the company and contact information you want on exactly who you want without the limitations of large static databases. - For M&A Teams: Supercharge your deal-sourcing by finding targets for your specific industries and geographically focused mandates that the large static databases are missing. Identify these hidden gems, gain a first-mover advantage, and close more deals. - For Enterprise Sales: Accelerate your prospecting and hit your quota faster by identifying more target companies for your specific and niche use cases that are often missed in large static databases. No more limitations on identifiable contacts, get multiple stakeholders’ contact info - as many as you need to create buy-in. - For B2B Marketers: Amplify your paid campaign ROAS without skyrocketing Ad Spend by creating highly-targeted audience lists. By knowing exactly who is in your target audience you can maximize your Ad Spend without wasted costs on impressions and clicks of non-ICP targets.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage
Eloqua
Rippling
Salesforce

Integrations

Adobe Marketo Engage
Eloqua
Rippling
Salesforce

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$70
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Dun & Bradstreet

Founded

1841

Country

United States

Website

www.lattice-engines.com

Vendor Details

Company Name

enablemint

Founded

2020

Country

Canada

Website

enablemint.co

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Alternatives

Alternatives

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