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ease
features
design
support

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Description

D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.

Description

Qarbon LATTICE is a SaaS orchestration platform designed to create a unified OpenAPI interface that connects data centers with their clients. By redefining the digital infrastructure landscape, Qarbon aims to enhance the experience for its users. This innovative platform integrates the complete tech stack of each data center, allowing for a secure, open interface that links operators with their business systems. LATTICE offers customers a compliant OpenAPI interface that facilitates interaction between data centers and their clientele. OpenAPI stands as the foremost industry standard for creating machine-readable interface definitions, catering to both human and automated systems. Additionally, LATTICE streamlines the reporting of ESG data, including scope I and II CO2 emissions, ensuring customers can easily access vital information. With just a simple click, users can obtain real-time, standardized data on power, water, and CO2 for effective ESG reporting related to data centers. Furthermore, Qarbon serves as a secure conduit for transferring information between workflow management and data center systems, thereby enhancing operational efficiency. This comprehensive solution empowers organizations to better manage their environmental impact while maintaining seamless communication across all platforms.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage
Digital Realty
Eloqua
Equinix
Lockbox LIMS
Rippling
Salesforce

Integrations

Adobe Marketo Engage
Digital Realty
Eloqua
Equinix
Lockbox LIMS
Rippling
Salesforce

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Dun & Bradstreet

Founded

1841

Country

United States

Website

www.lattice-engines.com

Vendor Details

Company Name

Qarbon Technologies

Founded

2022

Country

Singapore

Website

www.qarbontech.io

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Product Features

Alternatives

Alternatives

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