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Description
D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.
Description
Qarbon LATTICE is a SaaS orchestration platform designed to create a unified OpenAPI interface that connects data centers with their clients. By redefining the digital infrastructure landscape, Qarbon aims to enhance the experience for its users. This innovative platform integrates the complete tech stack of each data center, allowing for a secure, open interface that links operators with their business systems. LATTICE offers customers a compliant OpenAPI interface that facilitates interaction between data centers and their clientele. OpenAPI stands as the foremost industry standard for creating machine-readable interface definitions, catering to both human and automated systems. Additionally, LATTICE streamlines the reporting of ESG data, including scope I and II CO2 emissions, ensuring customers can easily access vital information. With just a simple click, users can obtain real-time, standardized data on power, water, and CO2 for effective ESG reporting related to data centers. Furthermore, Qarbon serves as a secure conduit for transferring information between workflow management and data center systems, thereby enhancing operational efficiency. This comprehensive solution empowers organizations to better manage their environmental impact while maintaining seamless communication across all platforms.
API Access
Has API
API Access
Has API
Integrations
Adobe Marketo Engage
Digital Realty
Eloqua
Equinix
Lockbox LIMS
Rippling
Salesforce
Integrations
Adobe Marketo Engage
Digital Realty
Eloqua
Equinix
Lockbox LIMS
Rippling
Salesforce
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Dun & Bradstreet
Founded
1841
Country
United States
Website
www.lattice-engines.com
Vendor Details
Company Name
Qarbon Technologies
Founded
2022
Country
Singapore
Website
www.qarbontech.io
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling