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Description
D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.
Description
DemandGentic serves as a dynamic platform for demand generation and account-based marketing tailored specifically for B2B environments, merging human-driven strategies with the capabilities of AI. It empowers teams to transcend conventional campaigns and outdated automation methods by leveraging agentic AI to enhance various aspects like demand generation, ABM strategies, campaign planning, account engagement, and overall growth execution. This solution is particularly suited for B2B organizations that require more flexible, data-informed marketing frameworks that can effectively spot opportunities, customize outreach efforts, and boost campaign effectiveness throughout the buyer's journey. By uniting the strategic focus of account-based marketing with the rapid scalability of AI, DemandGentic enables teams to target the most relevant accounts, align their campaigns with financial objectives, and streamline processes from initial awareness to sales pipeline. The platform's innovative approach emphasizes agentic demand generation, wherein AI plays a pivotal role that exceeds mere content creation or the automation of discrete tasks, ultimately fostering a more integrated marketing ecosystem. With DemandGentic, businesses can enhance their marketing capabilities and achieve superior results in a competitive landscape.
API Access
Has API
API Access
Has API
Integrations
Adobe Marketo Engage
Eloqua
Rippling
Salesforce
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Dun & Bradstreet
Founded
1841
Country
United States
Website
www.lattice-engines.com
Vendor Details
Company Name
Pivotal B2B
Founded
2018
Country
United States
Website
demandgentic.ai/
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification