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features
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Description

The Comarch Loyalty Marketing Platform is an innovative solution created to elevate customer loyalty and engagement through dynamic loyalty programs. Designed for businesses across various sectors, this platform enables organizations to cultivate stronger connections with their customers by leveraging data insights and automation. With the Comarch platform, companies can create targeted campaigns that resonate with individual preferences, fostering increased customer retention and brand allegiance. Key functionalities include marketing automation for efficient campaign management, pre-configured customer journeys that ensure smooth interactions, and advanced personalization tools that cater to unique customer behaviors. Furthermore, the platform uses AI-driven analytics to provide deep insights into customer trends. Additional features, such as fraud detection and customizable rewards systems, empower companies to deliver meaningful incentives that encourage repeat business. With 30 years of expertise in executing the most complex loyalty initiatives, Comarch supports some of the world’s most recognized brands, such as Auchan, BP, Carrefour, Heathrow Airport, JetBlue Airlines, Galeries Lafayette, and True Digital.

Description

Unboxing Marketing Automation is poised to greatly enhance both customer retention and overall revenue generation. By seamlessly integrating the ideal marketing message and call-to-action (CTA) for each e-commerce customer directly into their package from your fulfillment center, the process becomes remarkably efficient. This system ensures that your operations team will no longer have to manage pre-printed marketing materials that fail to yield significant results. With 100% attribution, marketers can effortlessly boost customer conversions, supported by daily metrics on outgoing impressions and conversion rates for each campaign. UnDigital transforms your e-commerce shipments to reflect your digital marketing efforts, creating a tangible and personalized print impression for your customers. There is no longer a need for constant communication with your operations team, as you have complete control over the scheduling and personalization of inserts that customers will find in their packages, ensuring a cohesive brand experience. This innovative approach not only streamlines your marketing efforts but also fosters a deeper connection with your customers through personalized interactions.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon Web Services (AWS)
Apple Wallet
Braintree
Braze
Facebook Messenger
Google Wallet
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Magento
Microsoft Dynamics 365
Nanonets
Salesforce
Shopify
Sinch
Stripe
WhatsApp

Integrations

Amazon Web Services (AWS)
Apple Wallet
Braintree
Braze
Facebook Messenger
Google Wallet
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Magento
Microsoft Dynamics 365
Nanonets
Salesforce
Shopify
Sinch
Stripe
WhatsApp

Pricing Details

$0
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Comarch

Founded

1993

Country

Poland

Website

www.comarch.com/trade-and-services/loyalty-marketing/

Vendor Details

Company Name

UnDigital

Founded

2018

Country

United States

Website

www.undigital.com

Product Features

Customer Engagement

The Comarch Loyalty Marketing Platform offers a comprehensive, AI-driven approach for businesses, aimed at enhancing customer engagement by providing tailored experiences, encouraging continuous interaction, and fostering a sense of value at every point of contact. This adaptable solution allows companies to gain a profound understanding of their clientele, engage them in significant ways, and cultivate enduring relationships. Utilizing sophisticated personalization techniques, gamification elements, tiered rewards systems, and extensive customer insights, Comarch equips businesses to enhance their engagement strategies, ensuring that customers stay connected and eager to interact with the brand over time. By offering impactful and relevant experiences while keeping customers continually motivated to engage with your brand, you can forge deeper and more enduring relationships.

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Customer Experience

The Comarch Loyalty Marketing Platform enriches customer interactions by empowering brands to design customized loyalty initiatives that align with individual tastes. Customers enjoy personalized incentives derived from their data, ensuring that rewards are both meaningful and captivating. The platform includes the option to incorporate gamification elements, which keeps customers engaged and enthusiastic about their loyalty experience. With its omnichannel functionality, customers can effortlessly connect with the brand across multiple platforms. Brands have the flexibility to create tiered loyalty systems, enabling customers to monitor their advancement and understand how many points are necessary to attain the next tier. This clarity enhances motivation for purchases and fosters deeper customer loyalty. Additionally, rewards can go beyond conventional offerings, including discounts, coupons, and even product giveaways. The Promotion Engine empowers brands to influence customer perceptions by presenting a variety of promotional strategies tailored to their specific objectives.

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Customer Loyalty

The Comarch Loyalty Marketing Platform is crafted to elevate customer loyalty through tailored experiences. This comprehensive tool empowers brands to effortlessly create, execute, and oversee loyalty initiatives that boost customer retention and enhance Customer Lifetime Value (CLV). Leveraging the power of artificial intelligence, the platform allows businesses to provide highly personalized promotions and deals that truly connect with individual customers. Through the Promotion Engine, brands can establish diverse promotional strategies based on customer interactions across various channels. Featuring a vast rewards catalog that integrates seamlessly with external e-commerce platforms, the platform streamlines the process of selecting and delivering gifts. Additionally, customers have the option to donate their loyalty points to charitable organizations, infusing the program with a significant and socially responsible aspect. By gathering both zero and first-party data, the platform equips brands with the ability to scrutinize customer behaviors and customize communications for optimal effectiveness. A distinctive tiered system encourages members to engage more deeply.

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Customer Retention

The AI-driven Marketing Loyalty Platform by Comarch is crafted to assist businesses in forging and nurturing deeper connections with their clientele through tailored interactions, structured rewards, gamification, and insightful data analytics. By merging cutting-edge AI technology with established loyalty practices, this platform enables companies to curate a captivating and rewarding experience that encourages repeat business. Comarch's offering includes an organized, multi-level reward system designed to inspire customer loyalty and promote ongoing purchases. Customers have the flexibility to exchange their points for a range of rewards, including discounts, complimentary products, unique experiences, or customized incentives. The platform's gamification features enhance the customer journey, making it both fun and engaging. Meanwhile, the AI-driven personalization engine ensures the delivery of bespoke experiences to each user. The Comarch Loyalty Marketing Platform serves as a holistic tool for enhancing customer retention strategies.

Customer Revenue Optimization (CRO)

Comarch's AI-driven Loyalty Marketing Platform equips brands with essential resources to enhance customer engagement and elevate long-term profitability through tailored experiences, foresight analytics, and state-of-the-art fraud prevention capabilities. By refining customer interactions, boosting retention rates, and encouraging repeat transactions, Comarch's solution empowers businesses to maximize income at every point of the customer journey. The platform utilizes sophisticated AI technologies to offer personalized experiences, predict customer desires, and deliver accurate insights, all while safeguarding customer data. It's designed for seamless integration with your current systems, whether they involve CRM, ERP, or marketing automation tools. Are you aiming to enhance customer lifetime value, customize offers and rewards, or secure your loyalty initiatives? Comarch offers a holistic solution that fosters sustainable revenue growth.

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Loyalty Management

The Comarch Loyalty Marketing Platform is designed to assist organizations at every stage of their loyalty program journey, from initial concept and execution to ongoing management. This solution provides extensive technical assistance, constant monitoring, and optimization of loyalty initiatives. By utilizing AI-generated insights customized to meet unique business requirements, it enhances customer engagement. Additionally, an AI-driven virtual assistant helps marketers navigate software and manage daily tasks efficiently, simplifying the loyalty management process. Prioritizing data security, the platform safeguards the personal information of program participants through stringent security measures, industry certifications, and routine penetration testing, along with advanced features like multi-factor authentication. Its AI and machine learning functionalities quickly detect unusual customer behaviors, proactively addressing potential fraud before it affects the business.

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

The Comarch Loyalty Marketing Platform stands out for its exceptional personalization capabilities, empowering brands to craft distinct loyalty programs that align with their individual goals and requirements. Featuring elements such as tiered reward systems, customizable incentives, and gamification strategies, it allows businesses to design captivating experiences that truly connect with their audience. Its adaptable nature ensures seamless integration within any IT framework, accommodating both internal and external systems. Designed with a no-code philosophy and an API-first architecture, the platform effortlessly interfaces with numerous existing MarTech solutions globally, thanks to a mix of pre-built integrations and bespoke development. This versatility guarantees that companies of any size can maximize the platform's potential. To bolster customer loyalty, brands can tap into a diverse array of ready-made features. For those seeking more specialized solutions, Comarch provides the flexibility to modify tools or develop custom components tailored to specific needs.

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Product Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Packaging

3D Modeling
Asset Library
Drafting
For Manufacturers
In-Store Visualization
Inventory Management
Palletization
Quotes / Estimates
Specification Management

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Alternatives

Alternatives

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