Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

ClearTrust functions as a platform dedicated to ensuring the quality of digital advertising traffic and detecting ad fraud for a variety of stakeholders like advertisers, agencies, publishers, ad networks, and teams within the ad-tech sector. Utilizing its Traffic Quality Index (TQI), the platform assesses sessions using over 150 distinct filters that analyze factors including IP addresses, user agents, behaviors, device types, and network characteristics. This scoring system, along with detailed reports, enables teams to pinpoint bots, questionable clicks, invalid impressions, and other forms of potentially low-quality activities across different campaigns and traffic sources. Users have the ability to customize their scoring parameters and filters, delve into anomalies, and leverage insights to make informed decisions regarding traffic and budget allocations. Additionally, ClearTrust facilitates both pre-bid and post-bid checks and provides multiple implementation options such as API, JavaScript, and tracking-link methods. It is specifically crafted to safeguard paid media and inventory across a variety of environments, including web, in-app, video, and connected-TV platforms, ensuring that all aspects of digital advertising are thoroughly protected from fraud and inefficiencies. This comprehensive approach allows users to maintain the integrity of their advertising investments while optimizing overall performance.

Description

The rampant waste in the advertising industry is a significant threat to profitability that disrupts the experience for both consumers and marketers alike. According to TrafficGuard, it is projected that digital advertising waste could reach as high as $100 million daily over the next five years due to ad fraud. This staggering financial drain poses a serious challenge for omnichannel marketers and necessitates a thorough reevaluation of not only spending and strategy but also the metrics used to assess marketing effectiveness. To connect with consumers more efficiently, it's essential to comprehend their interactions at various touchpoints across both online and offline platforms. By employing advanced analytics, marketers can effectively track and enhance key performance indicators (KPIs) such as campaign effectiveness, customer engagement, and overall sales. Additionally, using data-driven insights and tailored campaign suggestions can empower marketers to make informed choices regarding their media mix, budget allocations, creative strategies, brand development initiatives, and long-term planning. Ultimately, refining the overall media investment strategy is critical for driving essential business outcomes, including brand awareness, generating demand, and boosting sales figures in a competitive landscape. By prioritizing these areas, marketers can better navigate the complexities of the advertising ecosystem and work towards mitigating losses due to inefficiencies.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

ClearTrust

Founded

2020

Country

India

Website

www.cleartrust.cc

Vendor Details

Company Name

Marketing Evolution

Founded

2000

Country

United States

Website

www.marketingevolution.com

Product Features

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Alternatives

Alternatives

LeadsRx Attribution Reviews

LeadsRx Attribution

LeadsRx, Inc.
HUMAN Ad Fraud Defense Reviews

HUMAN Ad Fraud Defense

HUMAN Security
SILA Reviews

SILA

Gustafsson Cyber Group Ltd