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features
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support

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Description

Clay is a go-to-market automation platform that combines business data enrichment, artificial intelligence, and workflow orchestration for sales and marketing teams. The software provides access to more than 200 data providers and enrichment tools for retrieving professional contact details, firmographic information, technographic data, and buying signals. Its waterfall enrichment functionality searches multiple providers sequentially to identify missing information and improve data coverage. Claygent uses AI-powered web research to investigate companies, identify relevant business information, and generate insights for prospecting and account qualification. The platform supports lead sourcing, account segmentation, territory planning, inbound lead routing, and automated outbound sales workflows. Users can create custom enrichment processes, apply lead scoring rules, and monitor signals such as job changes, hiring activity, and company developments. Clay integrates with CRM platforms such as Salesforce and HubSpot to synchronize enriched records and automate customer database maintenance. Its workflow tools support conditional logic, scheduled execution, webhooks, and AI agents for coordinating multistep GTM processes. Clay also provides tools for building advertising audiences, personalizing outreach, and connecting sales activities with external applications and data sources.

Description

Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adyntel Yes 
Cisco AnyConnect No 
Claude for Legal Yes 
Customer.io Yes 
Decimal No 
EVOSYS TELEMATICS No 
Enrichley Yes 
Gong Yes 
Google Scholar Yes 
Intentsify Yes 
Octave Yes 
RB2B Yes 
Renidly Yes 
Salesforce Yes 
SignalHire Yes 
Snowflake Yes 
SureConnect Yes 
TitanX Yes 
Typeform Yes 
Za-zu Yes 

Integrations

Adyntel No 
Cisco AnyConnect Yes 
Claude for Legal No 
Customer.io No 
Decimal Yes 
EVOSYS TELEMATICS Yes 
Enrichley No 
Gong No 
Google Scholar No 
Intentsify No 
Octave No 
RB2B No 
Renidly No 
Salesforce No 
SignalHire No 
Snowflake No 
SureConnect No 
TitanX No 
Typeform No 
Za-zu No 

Pricing Details

$185/month
Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Clay

Founded

2017

Country

United States

Website

www.clay.com

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/cx/marketing/audience-segmentation/

Product Features

B2B Data

B2B Contact Data Yes 
B2B Intent Data Yes 
B2B Leads Data Yes 
B2B Marketing Data Yes 
Business Ownership Data Yes 
Company Data Yes 
Employee Data Yes 
Firmographic Data Yes 
Job Posting Data Yes 
Salary Data Yes 
Technographic Data Yes 

Lead Generation

Contact Discovery Yes 
Contact Import/Export Yes 
Lead Capture No 
Lead Database Integration No 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools Yes 
Visitor Identification Yes 

Product Features

Data Management

Customer Data No 
Data Analysis No 
Data Capture No 
Data Integration No 
Data Migration No 
Data Quality Control No 
Data Security No 
Information Governance No 
Master Data Management No 
Match & Merge No 

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