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Description
Clay is the AI-driven data marketplace and orchestration layer that powers modern go-to-market teams. Clay enables teams to find and qualify prospects with AI agents and intent signals, enrich their CRM with best-in-class accuracy and fill rates from 150+ data providers and AI, and orchestrate GTM workflows such as ABM, outbound, and pre-call meeting notes. Over 5,000+ companies, like OpenAI, Canva, Anthropic, and Rippling, use it to power everything from recurring CRM enrichment to targeted outreach.
Find accounts with a burning need for your product. Analyze your closed-won list of top customers to narrow your ICP and find lookalikes of your best fit customers from multiple sources. Use AI to build the most sophisticated scoring and qualification logic. Continuously source new qualified leads so sales and marketing teams can continue to take actions such as creating Ads or launching outbound.
Enrich with accuracy no single provider can match. Trusted data improves every part of your GTM engine. Clay’s waterfall enrichment approach across 150+ data sources combines multiple providers to result in higher fill rates at lower cost. Automatically run enrichments and sync data directly to your CRM or data warehouse while avoiding duplicates. The results of waterfalling providers speak for themselves: OpenAI doubled their inbound lead enrichment coverage rates and Anthropic tripled their inbound lead match rate.
Orchestrate plays that convert accounts from aware to closed. Score accounts by fit and engagement, then build ABM tiers that move prospects through your funnel. When accounts hit intent thresholds—pricing page visits, job changes, webinar attendance—alert reps instantly or trigger multi-channel campaigns at scale including outbound with Clay’s sequencer.
Description
Understanding your customers, prospects, and market dynamics allows for more precise audience targeting and a better alignment of products and offers. The B2B Marketing Compass offers a solution to enhance your market insights by enriching and analyzing your business customer data, facilitating the creation of strategic information in key areas such as ideal customer profiles, market segmentation and penetration, as well as generating new prospect lists. This robust tool not only delivers up-to-date marketing intelligence about your business customers and prospects but also provides comprehensive marketing analytics, enabling you to fine-tune your strategy to engage qualified and profitable audiences. By leveraging these insights, you can significantly boost your marketing return on investment, broaden your market presence, and drive revenue growth while minimizing associated risks. Ultimately, using the B2B Marketing Compass positions your business for sustained success in a competitive landscape.
API Access
Has API
API Access
Has API
Integrations
AccessOwl
Aimfox
Close
Customer.io
FirstClose
GitHub
Google Scholar
HubSpot CRM
Icypeas
Instagram
Integrations
AccessOwl
Aimfox
Close
Customer.io
FirstClose
GitHub
Google Scholar
HubSpot CRM
Icypeas
Instagram
Pricing Details
$149 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Clay
Country
United States
Website
www.clay.com
Vendor Details
Company Name
Equifax
Founded
1899
Country
United States
Website
www.equifax.com/business/b2b-marketing-compass/
Product Features
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data
Lead Generation
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
Product Features
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data
