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Description
Cascade Insights specializes in B2B-focused market research and marketing services, aiding companies in capitalizing on opportunities within the B2B technology landscape. In today's marketplace, the sales process has become predominantly self-directed, with a significant 68% of buyers opting to conduct their research independently prior to narrowing down their options. If your website fails to resonate with the priorities of potential buyers or if your content is not easily accessible in their search, you risk missing out on numerous leads. For businesses introducing a new solution that targets a different audience from their existing offerings, conducting buyer persona research can be crucial for launching an effective initial marketing and sales strategy. With a commitment to the B2B tech sector, Cascade Insights proudly serves a diverse clientele, from established enterprise technology leaders to emerging startups, ensuring tailored strategies that meet their unique needs. We maintain our focus exclusively on B2B tech, deliberately steering clear of B2C markets to enhance our specialization and effectiveness.
Description
Market Test Interviews assess the level of interest in new products by concentrating on customer challenges, current solutions, and feedback regarding the proposed offerings. Pre-decision Interviews aim to uncover the reasons why potential customers do not progress past the initial stages, such as downloads or pilot programs, with an emphasis on understanding customer needs, available alternatives, and the effectiveness of sales interactions. Win/Loss Interviews explore the factors influencing customers' competitive selections, focusing on buyer criteria and vendor evaluations to gather vital insights about your product, marketing strategies, and sales processes. Churn Interviews investigate the reasons behind customers’ decisions not to renew their contracts, prioritizing insights on customer requirements, satisfaction levels, competitors, and substitute products. Collectively, these interviews provide a comprehensive understanding of the customer journey and the various factors affecting their decisions.
API Access
Has API
API Access
Has API
Integrations
ClpHub
PowerPoint
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Cascade Insights
Country
United States
Website
www.cascadeinsights.com
Vendor Details
Company Name
PSP Enterprise
Website
www.pspenterprises.com
Product Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management