Graff Group Reviews

Graff Group Description

The speed at which one can think is what determines how quickly one can do business in today's competitive environment. The competitive landscape is changing rapidly and what was true a few months ago may not be the case today. It is a good idea to not take anything for granted, even information provided by your sales team. They may know the client, but do these sales people really know what the client thinks? But if revenues are stagnant, it may be time to question the answers. A simple Win/Loss analysis can reveal flaws in your most fundamental assumptions. It is important to dig deep to ensure a win/loss engagement. We conduct one-on-one telephone interviews, which are objective and confidential, with all the key decision-makers. It is important to conduct the study at the end of the sales process. This ensures that the information is accurate and current while the prospect is still fresh in their minds.