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Description
CODA (Consumer Data Analysis) is an analytics solution specifically designed for the Fast-Moving Consumer Goods (FMCG) and Retail industries, focusing on the enhancement, clarification, and examination of vast datasets.
With CODA, users can gain insights into various aspects such as:
Market share of brands and competitors,
Distribution metrics,
Comprehensive analysis of categories and sub-categories,
Performance metrics for leading stores and SKUs,
Analysis of market trends,
Evaluation of New Product Development (NPD),
Assessment of pricing strategies,
Impact of promotions on sales growth,
Geographical performance trends,
Analysis of different store formats,
Tracking outlet shares alongside shelf share metrics.
This tool empowers businesses to make informed decisions by leveraging extensive data analysis.
Description
In the process of evaluating visits, shift your focus from assessing sales volume to analyzing conversion rates. Examine patterns in traffic, including spikes and routes taken. Our platform serves as an essential tool for your weekly sales meetings! Assess the influence of your displays on brand recognition by tracking the number of unique contacts reached and the total exhibitions held, as well as your effectiveness in driving store visits (the count of individuals who visited the store post-display interaction). Additionally, gather comprehensive attendance metrics, such as foot traffic nearby, total visitors to your designated area or specific points of interest, duration of stay, and heat maps. Transition from mere assumptions to data-driven insights! By prioritizing these vital metrics, you can derive a precise return on investment for your promotional activities. The reliability of our measurements has been confirmed by over 150,000 manual counts conducted across numerous retail locations. Routine audits are implemented to ensure the integrity of our metrics, empowering you to make informed strategic choices backed by trustworthy data. This commitment to precision not only enhances your marketing strategies but also fosters greater customer engagement.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Microsoft 365
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Submarine Insights
Founded
2017
Country
United Arab Emirates
Website
submarineinsights.com
Vendor Details
Company Name
What the Shop
Founded
2014
Country
France
Website
www.what-the-shop.com/analytics.php