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Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
Description
ROI Hunter assists e-commerce businesses to become more profitable by providing technology and professional guidance. This helps them achieve positive ROI in the initial stages of cooperation.
We have created a Product Marketing Platform (PMP), which connects product, campaign and other first-party data to provide marketers insight into campaign performance across different channels with additional context about their impact on products being or could be promoted.
Our platform can capture Google Shopping Trends, product margins, return rate rates, identify new products, deadstock or any other product-level data. It can also enhance Facebook algorithms to deliver tangible results, resulting in positive ROI scaling of the ad-spend.
We facilitate collaboration between marketing and merchandising by helping Category Managers understand the marketing performance and ad spend of each product and automatically recommend the best products for promotion.
You can achieve a positive ROI by working with global b
API Access
Has API
API Access
Has API
Integrations
Altitude
AppsFlyer
BigCommerce
Branch
Copper
Ecwid
Facebook
Google Shopping
HubSpot Customer Platform
Kommo
Integrations
Altitude
AppsFlyer
BigCommerce
Branch
Copper
Ecwid
Facebook
Google Shopping
HubSpot Customer Platform
Kommo
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Vendor Details
Company Name
ROI Hunter
Founded
2014
Country
Czech Republic
Website
www.roihunter.com
Product Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Social Media Advertising
Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions
