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features
design
support

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Description

Brij serves as a comprehensive omnichannel marketing platform that transforms purchases made through retail and marketplace channels into owned, deterministic customer signals, enabling brands to discover buyers that are typically invisible when sales are conducted via third-party retailers. The platform utilizes packaging, inserts, and displays to spark incentive-driven digital experiences, which include warranty registrations, sweepstakes, rebates, reorder processes, surveys, and educational content about products, all while gathering vital first-party information such as email addresses, phone numbers, and purchase preferences. Its advanced AI engine analyzes scans, registrations, and receipts to curate detailed customer profiles that encompass basket composition, retail behaviors, purchasing frequency, and cohort trends, thereby offering a deeper understanding of consumer habits. Additionally, the capability for purchase verification and basket insights allows for the conversion of offline transactions into actionable marketing intelligence, while the automated segmentation feature adeptly creates behavioral cohorts ready for targeted engagement. This multi-faceted approach not only enhances customer insights but also optimizes marketing strategies to better align with consumer needs and preferences.

Description

Marketing organizations can utilize a unified platform to oversee and coordinate every interaction with customers through various channels including email, mobile, social media, display advertising, and online. Chief Marketing Officers (CMOs) from diverse sectors will have the tools necessary to create outstanding customer experiences throughout all marketing engagements and across the entire customer journey. By transforming data from various sources into actionable insights, organizations can craft highly targeted audiences and enable customers to shape their next experiences through near real-time interactions. With Oracle Responsys, marketing teams gain the essential tools to provide the relevant and captivating experiences that their customers expect across multiple devices and channels. Despite advancements, email marketers continue to encounter difficulties in utilizing customer data for personalized email campaigns, maintaining ongoing engagement, and harmonizing email marketing efforts across different channels. Additionally, Oracle Responsys stands out for its award-winning email marketing features, ensuring that marketers can effectively connect with their audience. By integrating these capabilities, businesses can enhance their overall marketing strategies and foster stronger customer relationships.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Brandmovers No 
Cordial Yes 
Fresh Relevance No 
FunMobility DXP No 
Google Ads Yes 
LeadsBridge No 
LoginRadius No 
Meta AI Yes 
Mitto SMS No 
Narvar No 
Oracle Audience Segmentation No 
Playable No 
Postscript Yes 
Raptor Services No 
Salesforce Yes 
Shopify Yes 
Simon AI No 
Taxi for Email No 
Xplenty No 

Integrations

Brandmovers Yes 
Cordial No 
Fresh Relevance Yes 
FunMobility DXP Yes 
Google Ads No 
LeadsBridge Yes 
LoginRadius Yes 
Meta AI No 
Mitto SMS Yes 
Narvar Yes 
Oracle Audience Segmentation Yes 
Playable Yes 
Postscript No 
Raptor Services Yes 
Salesforce No 
Shopify No 
Simon AI Yes 
Taxi for Email Yes 
Xplenty Yes 

Pricing Details

$899 per month
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Brij

Founded

2020

Country

United States

Website

brij.ai/

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/marketingcloud/products/cross-channel-orchestration/

Product Features

Landing Page

A/B Testing No 
Analytics No 
Drag & Drop No 
Form Creation No 
Real Time Editing No 
Responsive No 
SEO Management No 
Templates No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Mobile Marketing

Channel Attribution No 
Contextual Targeting No 
Coupons No 
Email Marketing No 
Engagement Monitoring No 
In-App Marketing No 
Location-Based Marketing No 
Push Notifications No 
Text Messaging No 
Text-to-Win No 

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance No 
Customer Surveys No 
Drip Campaigns No 
Dynamic Content No 
Event Triggered Email No 
Image Library No 
Landing Pages/Web Forms No 
Mailing List Management No 
Mobile Optimized Emails No 
Reporting/Analytics No 
Subscriber Management No 
Template Management No 
WYSIWYG Email Editor No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Mobile Marketing

Channel Attribution No 
Contextual Targeting No 
Coupons No 
Email Marketing No 
Engagement Monitoring No 
In-App Marketing No 
Location-Based Marketing No 
Push Notifications No 
Text Messaging No 
Text-to-Win No 

Social Media Marketing

Analytics No 
Automated Publishing No 
Contact Management No 
Content Management No 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering No 
Multi-Account Management No 
Post Scheduling No 

Alternatives

Alternatives