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Description
Brand Nudge serves as a retail-intelligence solution that provides brands with daily, actionable data regarding pricing, promotions, and digital shelf performance, thereby assisting them in protecting their profit margins and fostering growth. The platform includes features for pricing and promotion intelligence, allowing brands to monitor their pricing stance across various retailers, assess price elasticity, and enhance their promotional strategies. Additionally, it supplies digital shelf analytics, offering immediate insight into product availability, searchability, and visibility across diverse retailers and regions. It also encompasses retail media monitoring, enabling brands to confirm media placements, track competitor campaigns, and refine advertising expenditures across retail ad platforms. With its extensive global reach, personalized alerts, and tools designed for specific roles such as commercial, sales, e-commerce, marketing, category, and insights teams, Brand Nudge aspires to transform retail data into strategic insights and unify teams around a consistent perspective on market execution. This comprehensive approach ensures that brands can stay ahead in a competitive landscape by leveraging detailed analytics and insights effectively.
Description
Evaluate how your brand is performing on the shelf in comparison to competing brands. Keep an eye on your highest-performing subcategories, brands, and customer segments. Look for opportunities to increase your shelf share and regularly assess it against defined goals. Access images showcasing your brands on the shelves of all your customers. Monitor the availability of your SKUs across various sales channels diligently. Pinpoint SKUs that frequently go out of stock and identify customers with insufficient shelf stock. Track your availability by subcategory, brand, SKU, and customer to gain deeper insights. Assess your overall pricing shares for both on-target and off-target SKUs within the marketplace. Analyze pricing compared to the market average, establish goals, and review monthly trends. Detect pricing discrepancies at customer locations and take appropriate action to ensure compliance with pricing strategies. Keep track of the freshness of your inventory in the market and proactively address any freshness issues that arise at customer sites. Additionally, identify recurring patterns of freshness issues within your distribution channel to effectively prevent overstock scenarios. By taking these steps, you can enhance your brand's performance and optimize inventory management.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Brand Nudge
Country
United Kingdom
Website
brandnudge.com
Vendor Details
Company Name
eQuality
Founded
2015
Country
Lebanon
Website
www.e-qualitygroup.com/fmcg-product-eye2.html
Product Features
Product Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion