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Description

Aurora GPS enables B2B companies to leverage win-loss analysis to uncover the fundamental reasons behind their successes and setbacks, equipping sales teams with the practical strategies they require to accelerate their business closures. The sales process does not need to be a puzzling enigma. While your CRM offers insights into deal volume, funnel progression, and overall win rates, it raises critical questions: What factors contributed to your victories? What led to your defeats? Often, the answers are reduced to brief notes within the deal documentation. To gain a comprehensive understanding of these factors—and to implement effective changes—you must explore further. Cultivating connections with both successful and unsuccessful deals signals your dedication to continuous improvement. For instance, a prominent medical device firm consistently lagged behind its rivals in securing adoption of its products by key healthcare institutions. Although it achieved success with smaller healthcare providers, it struggled to fulfill its revenue and profit aspirations solely through these smaller partnerships. By analyzing the reasons behind these discrepancies, the company could identify strategic adjustments necessary for broader market success.

Description

VOC Research focuses on conducting professional, pre-arranged, and impartial discussions with essential decision-makers among your customers, prospects, and intermediaries to collect their insights, feelings, and feedback regarding both your company's offerings and those of your main competitors. Our proficiency in B2B VOC services is designed to enhance your business acquisition and customer retention efforts. We engage with key decision-makers from organizations where you have recently secured or lost business opportunities to discern the reasons behind their choices. Following these discussions, we thoroughly analyze the gathered information to uncover trends and actionable insights that can assist you in capturing more business. Additionally, we conduct interviews with your customers to assess their unbiased levels of satisfaction, loyalty, and intentions to renew, enabling you to promptly address any concerns, suggestions, or potential issues. This process also evaluates your customers' likelihood of renewing their contracts or switching to competitors, providing you with valuable information to proactively manage their needs and expectations. Ultimately, our approach empowers you to strengthen customer relationships and enhance your overall market position.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Microsoft Excel
Microsoft PowerPoint
Microsoft Word

Integrations

Microsoft Excel
Microsoft PowerPoint
Microsoft Word

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Aurora

Country

United States

Website

aurora-gps.com/intelligence-services/win-loss-analysis-sales-effectiveness/

Vendor Details

Company Name

VOC Research

Country

United States

Website

www.voc-research.com/services

Product Features

Product Features

Alternatives

Alternatives