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Description

Aurora GPS enables B2B companies to leverage win-loss analysis to uncover the fundamental reasons behind their successes and setbacks, equipping sales teams with the practical strategies they require to accelerate their business closures. The sales process does not need to be a puzzling enigma. While your CRM offers insights into deal volume, funnel progression, and overall win rates, it raises critical questions: What factors contributed to your victories? What led to your defeats? Often, the answers are reduced to brief notes within the deal documentation. To gain a comprehensive understanding of these factors—and to implement effective changes—you must explore further. Cultivating connections with both successful and unsuccessful deals signals your dedication to continuous improvement. For instance, a prominent medical device firm consistently lagged behind its rivals in securing adoption of its products by key healthcare institutions. Although it achieved success with smaller healthcare providers, it struggled to fulfill its revenue and profit aspirations solely through these smaller partnerships. By analyzing the reasons behind these discrepancies, the company could identify strategic adjustments necessary for broader market success.

Description

Market Test Interviews assess the level of interest in new products by concentrating on customer challenges, current solutions, and feedback regarding the proposed offerings. Pre-decision Interviews aim to uncover the reasons why potential customers do not progress past the initial stages, such as downloads or pilot programs, with an emphasis on understanding customer needs, available alternatives, and the effectiveness of sales interactions. Win/Loss Interviews explore the factors influencing customers' competitive selections, focusing on buyer criteria and vendor evaluations to gather vital insights about your product, marketing strategies, and sales processes. Churn Interviews investigate the reasons behind customers’ decisions not to renew their contracts, prioritizing insights on customer requirements, satisfaction levels, competitors, and substitute products. Collectively, these interviews provide a comprehensive understanding of the customer journey and the various factors affecting their decisions.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

ClpHub
Microsoft PowerPoint

Integrations

ClpHub
Microsoft PowerPoint

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Aurora

Country

United States

Website

aurora-gps.com/intelligence-services/win-loss-analysis-sales-effectiveness/

Vendor Details

Company Name

PSP Enterprise

Website

www.pspenterprises.com

Product Features

Product Features

Alternatives

Alternatives