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Description
Audigent stands out as a premier platform focused on data activation, curation, and identity solutions. By utilizing innovative technology that emphasizes privacy-compliant first-party data, it significantly improves media addressability and monetization on a large scale, all while completely avoiding cookie reliance. As a pioneer among data curation platforms, Audigent utilizes its unique identity solution, Hadron ID™, to transform the programmatic advertising field. Its advanced offerings, including SmartPMP™ and ContextualPMP™, utilize artificial intelligence and machine learning to provide consumer-safe data bundled with high-quality inventory at scale. Recognized by some of the largest brands and global media agencies, Audigent manages over 100,000 campaigns each month. Its data solutions, which are verified and opt-in, are instrumental in generating revenue for prominent publishers and partners like Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and many others. This commitment to innovation and effectiveness solidifies Audigent's role as a key player in the evolving advertising ecosystem.
Description
Facilitating partnerships between retailers and brands to enhance customer value is essential in today's market. Through solutions that encompass omnichannel personalization, retail media, and data monetization, companies in the grocery, drug, and specialty sectors can thrive alongside their brand partners. The platform offers self-service customer analytics and targeted outreach, utilizing the power of automated data science. With AI-driven marketing interactions, businesses can engage with customers on a one-to-one basis across various channels effectively. Additionally, the platform provides seamless brand collaboration opportunities, allowing for monetization of data and media assets. By harnessing AI, NIQ Activate's retail media solution empowers retailers to improve their profit margins by streamlining the setup of their retail media network, featuring comprehensive data management, automated activation, and robust measurement & attribution capabilities. Furthermore, NIQ Activate equips retailers and brands to identify potential risks and seize opportunities for their promotional offers and advertisements proactively. By leveraging NIQ Activate's advanced predictive audience-building features, businesses can craft hyper-targeted advertisements that align closely with customer preferences while fulfilling brand objectives, ensuring a more effective marketing approach. This strategic integration ultimately leads to a more dynamic retail environment where collaboration flourishes.
API Access
Has API
API Access
Has API
Integrations
Microsoft 365
Nielsen Marketing Cloud
QuickBooks Online
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Audigent, a part of Experian
Founded
2016
Country
United States
Website
audigent.com
Vendor Details
Company Name
NIQ Activate
Founded
2014
Country
United States
Website
niqactivate.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling