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Description
AI Driven Campaign Optimization. Deep learning algorithms transform unique users into your ideal marketing strategy. Not all conversions happen immediately. Attributy analyzes the user's past data for several months to identify any touchpoints that may have influenced a purchase decision. This allows dynamic attribution algorithms to build a very accurate picture of the channel's value. These tools are not able to be used for single-channel attribution. Many people underestimate the impact of each channel they measure and underestimate the cumulative, long-term effect of a campaign. Attributy's artificial Intelligence algorithm focuses on the user and follows each customer journey from initial touchpoint to purchase. Each ad is given credit proportional its true value in customer conversions.
Description
SmartDX transforms the approach to tracking and recognizing individual audience members from the very first click, enabling the mapping of their journeys across various devices, facilitating contextual omnichannel engagements, and attributing conversions at a highly personalized segment-of-one level. This innovative solution presents a robust alternative to traditional cookies, effectively reducing delays in contextual responses and eliminating lags within customer journeys. It allows for the capture of unique insights related to individual journeys and diverse audience attributes, including device, channel, conversion metrics, offers, and behavioral insights—both implicit and explicit—right at the moment of engagement and at various endpoints. Additionally, SmartDX distinguishes between known and unknown users, resolving the multiple digital identities of each audience member across different channels. By employing progressive profiling throughout interactions and touchpoints, it continuously enhances existing audience profiles, paving the way for customized communications and tailored audience experiences. Moreover, it ensures smooth transitions across omnichannel interactions, providing seamless journeys that are informed by past engagements and preferences. This approach ultimately leads to a more personalized and effective marketing strategy that resonates with individual audience members.
API Access
Has API
API Access
Has API
Integrations
Resulticks
Pricing Details
Free Basic
Free Trial
Free Version
Pricing Details
$100 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Attributy
Founded
2018
Country
United States
Website
attributy.com
Vendor Details
Company Name
SmartDX
Founded
2021
Country
Singapore
Website
www.smartdx.co
Product Features
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking