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Description

Established by the entrepreneurial duo Rich and Beth Kahn, Anura provides a robust ad fraud prevention solution aimed at enhancing campaign performance by effectively identifying bots, malware, and fraudulent human activity. Having previously led a company recognized in the Inc. 5000 list for five consecutive years, the Kahns possess a wealth of experience in business success, including being honored with an Ernst & Young entrepreneur award in technology. Anura’s innovative approach to mitigating ad fraud empowers advertisers to allocate more of their budgets toward business growth without the fear of wasted resources. By ensuring that only those visitors deemed 100% fraudulent are flagged, the solution significantly reduces false positives. With its framework benchmarked against verified conversion data, Anura guarantees both accuracy and comprehensiveness in its fraud detection efforts. The platform features a highly detailed analytics dashboard, offering clear evidence of fraudulent activities. Combining cutting-edge machine learning technology with the expertise of seasoned engineers, Anura adeptly identifies even the most advanced fraud strategies in real-time, providing advertisers with peace of mind and confidence in their campaigns.

Description

FraudScore is an anti-fraud solution that was developed by a team made up of data scientists, digital marketers, and experts in ad fraud. FraudScore has been trusted by industry leaders since 2016. It works with both desktop and mobile traffic, providing protection against all forms of ad fraud. FraudScore uses a "fraud score" system to determine whether a decision is made. Every install, conversion, traffic source, offer, and other information is assigned a fraud score. This gives an evaluation of the likelihood and severity of fraud and a detailed explanation of fraud patterns. This unique approach allows clients to build strong fraud cases, explain their position for each incident, and also allows for negotiation. FraudScore is a full-stack platform that detects ad fraud at every stage of the ad funnel, from prebid requests, impressions, clicks analysis to installs and conversions scoring.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

CAKE
Contact Center Compliance
Everflow
FlashClick
HitPath
Lead Prosper
Partnerize
Phonexa
Retreaver
boberdoo

Integrations

CAKE
Contact Center Compliance
Everflow
FlashClick
HitPath
Lead Prosper
Partnerize
Phonexa
Retreaver
boberdoo

Pricing Details

Upon Request
Free Trial
Free Version

Pricing Details

$290 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Anura Solutions, LLC

Founded

2017

Country

United States

Website

www.anura.io

Vendor Details

Company Name

FraudScore

Founded

2016

Country

Spain

Website

www.fraudscore.ai

Product Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Product Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Fraud Detection

Access Security Management
Check Fraud Monitoring
Custom Fraud Parameters
For Banking
For Crypto
For Insurance Industry
For eCommerce
Internal Fraud Monitoring
Investigator Notes
Pattern Recognition
Transaction Approval

Alternatives

Alternatives

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