Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Established by the entrepreneurial duo Rich and Beth Kahn, Anura provides a robust ad fraud prevention solution aimed at enhancing campaign performance by effectively identifying bots, malware, and fraudulent human activity. Having previously led a company recognized in the Inc. 5000 list for five consecutive years, the Kahns possess a wealth of experience in business success, including being honored with an Ernst & Young entrepreneur award in technology.
Anura’s innovative approach to mitigating ad fraud empowers advertisers to allocate more of their budgets toward business growth without the fear of wasted resources. By ensuring that only those visitors deemed 100% fraudulent are flagged, the solution significantly reduces false positives.
With its framework benchmarked against verified conversion data, Anura guarantees both accuracy and comprehensiveness in its fraud detection efforts. The platform features a highly detailed analytics dashboard, offering clear evidence of fraudulent activities. Combining cutting-edge machine learning technology with the expertise of seasoned engineers, Anura adeptly identifies even the most advanced fraud strategies in real-time, providing advertisers with peace of mind and confidence in their campaigns.
Description
Taking a random shot with your marketing strategies often leads to more harm than good, as it increases the chances of misfiring rather than achieving desired results. To enhance effectiveness and ensure you hit your goals, it's crucial to identify which campaigns yield the best return on investment. Our call attribution analytics provide the ability to collect call data from both the United States and Canada, linking it to the specific advertisement, keyword, and referring website that brought in the lead, allowing you to comprehensively assess which expenditures are yielding the most significant results, both in digital and traditional realms. In essence, ClickPath meticulously tracks all conversions stemming from your online marketing efforts, including phone interactions, and connects them to the precise keyword or advertisement source. As a recognized leader in online-to-offline ad attribution solutions, ClickPath offers exceptional insight into your overall conversion effectiveness, empowering you to optimize your marketing budget more intelligently. By leveraging this powerful tool, you can maximize your advertising efficiency and ensure that every dollar spent is working towards your strategic objectives.
API Access
Has API
API Access
Has API
Integrations
CAKE
Contact Center Compliance
Everflow
HitPath
Lead Prosper
Partnerize
Phonexa
Retreaver
boberdoo
Integrations
CAKE
Contact Center Compliance
Everflow
HitPath
Lead Prosper
Partnerize
Phonexa
Retreaver
boberdoo
Pricing Details
Upon Request
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Anura Solutions, LLC
Founded
2017
Country
United States
Website
www.anura.io
Vendor Details
Company Name
ClickPath
Founded
1998
Country
United States
Website
www.clickbook.net
Product Features
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking
Lead Generation
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
PPC
A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder
Product Features
PPC
A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder
Search Engine Marketing (SEM)
A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder