ClickPath Description
If you try to take a shot in dark with your marketing efforts, it's more likely that you'll miss your target than hit it. You need to identify which campaigns have the highest ROI in order to avoid missing the mark. Call attribution analytics allows you to collect call data from the United States or Canada and match it with the ad source and keyword that generated the lead. This will give you a complete picture of which investments have the greatest impact online and offline and allow you to make the most of your budget. ClickPath tracks every conversion generated by your online advertising, including phone call, and ties them back directly to the keyword or ad source. ClickPath, an award-winning online-to-offline ad-attribution solution, gives you unprecedented visibility into all aspects of your conversion performance.