Compare Adverity vs. Mercury Media Technology

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

OpenDQ is a zero-cost enterprise data quality, master and governance solution. OpenDQ is modularly built and can scale to meet your enterprise data management requirements. OpenDQ provides trusted data using a machine learning- and artificial intelligence-based framework. Comprehensive Data Quality Matching Profiling Data/Address Standardization Master Data Management 360 View of Customer Data Governance Business Glossary Meta Data Management

Experience Semarchy’s flexible unified data platform to empower better business decisions enterprise-wide. With xDM, you can discover, govern, enrich, enlighten and manage data. Rapidly deliver data-rich applications with automated master data management and transform data into insights with xDM. The business-centric interfaces provide for the rapid creation and adoption of data-rich applications. Automation rapidly generates applications to your specific requirements, and the agile platform quickly expands or evolves data applications.

ANSI SQL allows you to analyze petabytes worth of data at lightning-fast speeds with no operational overhead. Analytics at scale with 26%-34% less three-year TCO than cloud-based data warehouse alternatives. You can unleash your insights with a trusted platform that is more secure and scales with you. Multi-cloud analytics solutions that allow you to gain insights from all types of data. You can query streaming data in real-time and get the most current information about all your business processes. Machine learning is built-in and allows you to predict business outcomes quickly without having to move data. With just a few clicks, you can securely access and share the analytical insights within your organization. Easy creation of stunning dashboards and reports using popular business intelligence tools right out of the box. BigQuery's strong security, governance, and reliability controls ensure high availability and a 99.9% uptime SLA. Encrypt your data by default and with customer-managed encryption keys

Looker reinvents the way business intelligence (BI) works by delivering an entirely new kind of data discovery solution that modernizes BI in three important ways. A simplified web-based stack leverages our 100% in-database architecture, so customers can operate on big data and find the last mile of value in the new era of fast analytic databases. An agile development environment enables today’s data rockstars to model the data and create end-user experiences that make sense for each specific business, transforming data on the way out, rather than on the way in. At the same time, a self-service data-discovery experience works the way the web works, empowering business users to drill into and explore very large datasets without ever leaving the browser. As a result, Looker customers enjoy the power of traditional BI at the speed of the web.

Qrvey is the only solution for embedded analytics with a built-in data lake. Qrvey saves engineering teams time and money with a turnkey solution connecting your data warehouse to your SaaS application. Qrvey’s full-stack solution includes the necessary components so that your engineering team can build less software in-house. Qrvey is built for SaaS companies that want to offer a better multi-tenant analytics experience. Qrvey's solution offers: - Built-in data lake powered by Elasticsearch - A unified data pipeline to ingest and analyze any type of data - The most embedded components - all JS, no iFrames - Fully personalizable to offer personalized experiences to users With Qrvey, you can build less software and deliver more value.

Voice and written support makes it easy to get answers. Based on your interests, history, and role, you will receive personalized and recommended results. Quaeris provides near-real-time data access for all data. Quaeris enhances your existing dashboards. To increase knowledge sharing and track performance, teams can share insights and pinboards. Ask questions in plain English. There's no need for keywords or queries. Our advanced AI engine transforms your inquiry to a database-ready language within seconds. Data is nothing without context, just like life. Our cognitive AI engine interprets search terms, interests, roles, and past history to provide ranks results that allow further exploration. You can easily add filters to search results to dig into the details and explore relevant questions.

Since many years, we have been involved in affiliate marketing. We have created many tools to assist our former employer, including conversion tracking, data reporting, affiliate link testing and automation of content sorting through algorithms. We finally created an integration that links our affiliate conversion data to Google Analytics in January 2017. Wecantrack was founded in January 2019 by two affiliates who saw the potential of this tool and more integrations. We can track is our passion and we are happy to help clients set up conversion tracking. With so many restrictions and increased competition, affiliate marketing is becoming more difficult every year. However, it is essential to be able monitor every channel and element of a website.

Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team.