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Unacast

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Description

Advan Research provides a high-quality analytics platform focused on location and transaction data that offers precise, privacy-compliant insights into foot traffic, mobility, and transactions at millions of physical sites globally. By utilizing opt-in geolocation information from hundreds of millions of devices along with credit and debit card transaction data, the platform creates a comprehensive model by integrating curated geofences that encompass over 150 million buildings and points of interest. This advanced methodology enables the generation of detailed metrics such as traffic counts, dwell times, demographic profiles, migration trends, and revenue forecasts for comparative analysis. Their diverse range of products includes innovative tools such as REveal, a self-service GIS dashboard for real estate and traffic analytics, alongside offerings like REI Real Estate Intelligence, SpendView transaction feeds, Patterns+ foot traffic data, REP insights on demographics and migration, and the FiT financial terminal. Users can leverage these tools to visualize, assess, and juxtapose various locations effectively, enhancing their strategic decision-making processes in real estate and retail sectors. This comprehensive platform empowers businesses to gain deeper insights and make more informed choices based on the rich data provided.

Description

Broaden your market insights beyond the United States by utilizing Unacast's comprehensive datasets that span over 80 countries. With our global reach, clients are equipped to develop data-centric products across various regions, leveraging a reliable source of clean and aggregated data. Our international offerings deliver a streamlined yet effective method for processing location data while ensuring privacy and reducing the need for extensive internal analytics. These datasets empower you to analyze foot traffic patterns at your locations, assess trade areas, and explore cross-visit trends. This information enables you to make well-informed choices regarding site selection or removal and enhances your understanding of how to improve your competitive edge. Additionally, you can evaluate the effects of heightened employee engagement, new product introductions, pricing strategies, and marketing campaigns. By pinpointing gaps in the local market, you can uncover potential areas to diversify and grow your portfolio, ensuring you stay ahead in an ever-evolving business landscape.