With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success.
Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS).
This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your:
Google Search (PPC) campaigns
Mobile user acquisition campaigns
Affiliate spending
Social media advertising
In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.
Learn more
Smart, efficient, anonymous People Counters & Analytics to the real world.
Our solution allows for easy deployment, capture, analysis, and reporting of the number people who enter a physical place. Optionally, we can also capture and report occupancy in real time.
We assist Retailers, Universities, Casinos, Places of Worship, Office Buildings, and other industries in analyzing and taking action on their people traffic trends.
We offer a special package for retailers to measure performance on traffic, including conversion rate and service levels. Our direct integrations make it easy to combine POS data with staff data. The Retail Equation simulator lets users run simulations to improve sales. It can also be used as a learning tool to understand how traffic, staffing, conversion rates, and quality service relate.
Learn more
FootfallCam
Our people counting software is a pre-built module tailored for seamless collaboration between IT and business sectors. Designed for quick implementation, this tool equips managers with clear data to make well-informed decisions that enhance business operations. The FootfallCam Analytic Manager serves as a centralized management system hosted on the FootfallCam cloud server, offering users a lifetime license completely free of charge.
This enterprise web-based control panel is specifically crafted for clients overseeing a large number of counters, consolidating data from all devices into a single centralized server. By utilizing the FootfallCam Analytic Manager remotely, users can conduct in-depth analytics from any location.
Equipped with a prescriptive dashboard and comprehensive reports, this system provides users with enhanced visibility into their store performance metrics. With access to more than 60 diverse reports tailored to address specific business inquiries, the software transforms raw data into actionable insights, ultimately fostering improved decision-making processes. Additionally, this integration allows for real-time adjustments to strategies based on the analytics provided.
Learn more
Ipsos Retail Performance
People counting solutions serve as the cornerstone of our retail technology offerings, playing a crucial role in enhancing store efficiency. Beyond merely recording the number of customers entering, the insights gathered from these systems facilitate informed decision-making at both strategic and operational levels, influencing aspects such as employee scheduling, trend monitoring, and understanding retail space utilization. By utilizing advanced sensors and software for people counting, businesses can pinpoint peak traffic times, strategically position staff where they’re needed most, and gauge the popularity of specific displays or product categories. Furthermore, with immediate access to foot traffic data and analytics, retailers can assess the effectiveness of store layout and promotional efforts by evaluating metrics like customer dwell time, engagement rates, and conversion statistics. Our people counting technology boasts a minimum accuracy rate of 95%, enabling businesses to analyze foot traffic on an hourly basis, which helps reveal contemporary purchasing behaviors and predict future trends. This comprehensive understanding of customer movement can significantly enhance operational strategies and improve overall sales performance.
Learn more