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Description

An advertising format that includes an image and a headline seamlessly integrates with the website's content. Native ads are strategically positioned in highly visible sections of the page, resulting in impressive engagement and interaction metrics. This form of advertising surpasses other formats in effectiveness, as users are significantly more inclined to click on these ads, ultimately driving product purchases or conversions. By blending into the site's content, native advertising achieves a remarkable click-through rate (CTR). In contrast, in-page push ads resemble traditional push notifications but do not require user subscriptions for visibility. These ads appear directly on the website while the user is browsing, functioning as a native side banner that contains a title, a brief description, and an accompanying icon, thereby enhancing user experience and engagement further. This innovative approach to advertising not only increases visibility but also fosters a more organic interaction with the audience.

Description

GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance. In-game ads allow brands to harness the power and engagement of a global audience.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

152 Media
Bucksense

Integrations

152 Media
Bucksense

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

AdsCompass

Founded

2013

Country

China

Website

adscompass.com

Vendor Details

Company Name

GumGum

Founded

2007

Country

United States

Website

www.gumgum.com

Product Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Alternatives

Alternatives