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Description

Revenue generation through cross-device tracking is feasible even when users utilize several devices to complete their purchases. Consequently, publishers that direct traffic to mobile platforms are more inclined to engage in the program. Given the current landscape where cookies are no longer a reliable tracking method, compliance with GDPR and ITP regulations is essential, as cookies require user consent, and many users may opt-out of cookie usage entirely. To address this challenge, Admitad has introduced a cookieless tracking solution that adheres to both GDPR and ITP standards. By utilizing your link, customers will be directed straight to the advertiser's site without unnecessary redirection. Looking ahead, there will be an increased emphasis on monitoring and capturing target actions effectively. Allow us to manage your app tracking or seamlessly integrate with leading mobile platforms, as we are equipped to track installations on smartphones and tablets, as well as in-app purchases. This innovative approach not only ensures compliance but also enhances user experience and engagement.

Description

ID5 presents a privacy-centric, adaptable universal identity solution that caters to the changing dynamics of digital marketing. Central to its offering is the ID5 ID, a durable and encrypted identifier that utilizes both deterministic and probabilistic data to build consent-driven user profiles across various platforms, including web, in-app, CTV, and audio. The ID5 Graph smartly links these identifiers at both individual and household levels, facilitating precise cross-device targeting, effective frequency capping, and comprehensive measurement across different channels. Built to withstand regulatory shifts and the decline of third-party cookies, ID5 employs advanced machine learning techniques that dynamically adjust to signal loss and fragmentation, ensuring reliable identity resolution. With integration capabilities extending to over 100,000 media properties as well as leading adtech platforms, ID5 supports a diverse range of stakeholders including publishers, SSPs, DSPs, and brands, thereby enhancing the reach of addressable audiences and optimizing campaign outcomes. As digital advertising continues to evolve, ID5 remains committed to advancing identity solutions that prioritize user consent and privacy while driving measurable results for advertisers.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

MINT
wecantrack

Integrations

MINT
wecantrack

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Admitad

Founded

2009

Country

Germany

Website

www.admitad.com

Vendor Details

Company Name

ID5

Founded

2017

Country

United Kingdom

Website

id5.io

Product Features

Product Features

Alternatives

Alternatives