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Average Ratings 0 Ratings

Total
ease
features
design
support

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Description

Samsung Ads serves as a comprehensive advertising ecosystem, leveraging data collected from millions of Samsung devices, including smart TVs and mobile phones, at every connected moment within the household. Advertisers can tap into a vast reach, scalability, and accuracy for their media investments, supported by brand-safe inventory derived from exclusive insights and data provided by Samsung. This platform empowers advertisers to effectively engage consumers as they explore new content, products, and experiences. We are developing a cutting-edge advertising platform that transforms the traditional model of television advertising. Utilizing deterministic first-party data powered by Automatic Content Recognition (ACR) technology, we can track content viewership across linear TV, Over the Top (OTT), and gaming environments. Our capabilities extend to targeting and measuring all interactions occurring on the TV device, ensuring a privacy-centric approach. With this innovative system, the future of advertising is not only more effective but also more respectful of consumer privacy.

Description

By developing the most comprehensive global cross-device digital identity graph available, Tapad has collaborated with various brands to enhance their digital marketing strategies for the future. This innovative Tapad Graph allows marketers to pinpoint customers or related households across different devices, facilitating essential applications in programmatic targeting, media analysis, attribution, and personalized marketing on a worldwide scale. Marketers can now engage with consumers across diverse devices while gaining deeper insights into their interaction points. Expand your outreach by connecting with consumers across a wider array of digital identifiers and uncovering new potential leads. Enhance your existing data sets by integrating new devices to broaden your reach. Tailor your messaging effectively across paid, earned, and programmatic campaigns. Furthermore, Tapad partners with brands, agencies, and platforms to incorporate device identifiers from their systems or data repositories, enriching their graph with additional devices at both household and individual levels, ultimately driving more effective marketing outcomes. This collaborative approach ensures that brands can stay ahead in the rapidly evolving digital landscape.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Noko
OpenX
Resonate
Sizmek Ad Suite
Treasure Data
Twine

Integrations

Centro Basis
DV Publisher Suite
Flashtalking
FreeWheel Beeswax
Innovid
MSIGHTS
Noko
OpenX
Resonate
Sizmek Ad Suite
Treasure Data
Twine

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

AdGear

Country

Canada

Website

adgear.com

Vendor Details

Company Name

Tapad

Founded

2010

Country

United States

Website

www.tapad.com

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Product Features

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