Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Samsung Ads serves as a comprehensive advertising ecosystem, leveraging data collected from millions of Samsung devices, including smart TVs and mobile phones, at every connected moment within the household. Advertisers can tap into a vast reach, scalability, and accuracy for their media investments, supported by brand-safe inventory derived from exclusive insights and data provided by Samsung. This platform empowers advertisers to effectively engage consumers as they explore new content, products, and experiences. We are developing a cutting-edge advertising platform that transforms the traditional model of television advertising. Utilizing deterministic first-party data powered by Automatic Content Recognition (ACR) technology, we can track content viewership across linear TV, Over the Top (OTT), and gaming environments. Our capabilities extend to targeting and measuring all interactions occurring on the TV device, ensuring a privacy-centric approach. With this innovative system, the future of advertising is not only more effective but also more respectful of consumer privacy.
Description
By developing the most comprehensive global cross-device digital identity graph available, Tapad has collaborated with various brands to enhance their digital marketing strategies for the future. This innovative Tapad Graph allows marketers to pinpoint customers or related households across different devices, facilitating essential applications in programmatic targeting, media analysis, attribution, and personalized marketing on a worldwide scale. Marketers can now engage with consumers across diverse devices while gaining deeper insights into their interaction points. Expand your outreach by connecting with consumers across a wider array of digital identifiers and uncovering new potential leads. Enhance your existing data sets by integrating new devices to broaden your reach. Tailor your messaging effectively across paid, earned, and programmatic campaigns. Furthermore, Tapad partners with brands, agencies, and platforms to incorporate device identifiers from their systems or data repositories, enriching their graph with additional devices at both household and individual levels, ultimately driving more effective marketing outcomes. This collaborative approach ensures that brands can stay ahead in the rapidly evolving digital landscape.
API Access
Has API
No
API Access
Has API
No
Integrations
Centro Basis
No
DV Publisher Suite
No
Flashtalking
No
FreeWheel Beeswax
No
Innovid
No
MSIGHTS
No
Noko
No
OpenX
No
Resonate
No
Sizmek Ad Suite
No
Integrations
Centro Basis
Yes
DV Publisher Suite
Yes
Flashtalking
Yes
FreeWheel Beeswax
Yes
Innovid
Yes
MSIGHTS
Yes
Noko
Yes
OpenX
Yes
Resonate
Yes
Sizmek Ad Suite
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
AdGear
Country
Canada
Website
adgear.com
Vendor Details
Company Name
Tapad
Founded
2010
Country
United States
Website
www.tapad.com
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No