Compare Activation Studio vs. Salesforce Engage

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.

HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers. HubSpot CRM is more than just a tool. It's the lifeblood of your business. Our CRM is the ultimate solution to empower your team to create deeper customer relationships. It transforms how you interact with your clients. It offers a seamless integrated platform for sales and marketing, as well as customer service. HubSpot CRM gives you unparalleled insight into your customer interactions. It's all organized in a simple, intuitive dashboard that will increase the efficiency of your team. Our platform is designed to grow with your business, providing scalable solutions to adapt to changing business needs. HubSpot CRM also offers a robust, free version that is packed with essential features. This makes it the ideal choice for ambitious businesses. HubSpot CRM is the future of customer management. Every interaction with customers is an opportunity to grow. Get a demo to learn about our premium software, or get started with our full suite of free tool.

6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights. Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings.

You can now add new customer data to all your marketing tools. No need for expensive CDP, manual csv uploads, or SQL. DinMo can be set up in less than 30 minutes. This is simplicity at its finest. Audience Building Simplified: Create any audience with our intuitive Audience manager, no SQL required. One-Click activation: Connect your customer data to your business tools in a single click. CSV exports, Jira tickets are gone. Dynamic Audience management: Get continuously updated data across all synced platform, ensuring that your strategies are always powered by the freshest data.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Resco Mobile App Development Toolkit is a no-code platform for building custom mobile business applications designed to enhance Microsoft Dynamics 365, Power Platform, Business Central, and Salesforce. Ideal for partners and ISVs, it enables you to create white-labeled, scalable apps for industries like utilities, energy, construction, and field service. With offline functionality and secure data synchronization, you can build mobile solutions tailored for inspections, asset management, work orders, and more. The drag-and-drop interface streamlines customization, allowing you to design workflows, forms, and dashboards without coding expertise. This toolkit empowers you to create verticalized mobile solutions that extend CRM and ERP capabilities while addressing the specific needs of frontline workers. Deliver branded apps, modernize field operations, and generate new revenue streams by equipping clients with reliable, industry-specific mobile technology. Unlock the potential to scale your business with Resco's flexible and robust toolkit.

OpenDQ is a zero-cost enterprise data quality, master and governance solution. OpenDQ is modularly built and can scale to meet your enterprise data management requirements. OpenDQ provides trusted data using a machine learning- and artificial intelligence-based framework. Comprehensive Data Quality Matching Profiling Data/Address Standardization Master Data Management 360 View of Customer Data Governance Business Glossary Meta Data Management

Trusted by over 25 million users worldwide, Jotform is an all-in-one platform that simplifies data collection, workflow automation, and online sales, all without coding. With Jotform’s drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, contact information, payments, appointments, and e-signatures with ease. Choose from over 10,000 templates for everything from feedback surveys to registration forms, or build your own from scratch. Jotform's advanced features, such as conditional logic, autoresponders, and over 200 integrations, further streamline processes. In addition, Jotform's AI-powered Agents offer real-time customer support by guiding users through the form submission process, answering questions, and ensuring a smooth experience, all while reducing the need for manual intervention. With Jotform’s Store Builder, you can also set up an online store, sell products, services, and subscriptions, collect donations, and receive payments through 30+ supported payment gateways. Finally, Jotform’s tools like Approvals, PDF Editor, and Report Builder help businesses transform collected data into actionable insights and automate workflows for even greater efficiency.

Resco Field Service+ empowers field service teams by transforming traditional service processes into streamlined digital workflows. Built to enhance operations in industries like utilities, telecommunications, manufacturing, and energy, Field Service+ combines offline functionality with advanced scheduling, routing, and data capture tools to keep teams productive in any environment. With seamless integration into Dynamics 365 and Salesforce, Resco Field Service+ enables real-time data access and updates from the field, reducing manual entry and eliminating paper-based records. Field technicians can use their mobile devices to capture photos, scan barcodes, complete checklists, and access service history—even offline, which is critical for remote or high-traffic areas. Features include drag-and-drop customization, allowing teams to create workflows, forms, and reports without coding. Its GPS and routing capabilities help technicians optimize their routes, and with real-time insights, supervisors can monitor job status and resource allocation on the go. Resco Field Service+ makes managing field operations efficient and reliable, helping organizations improve response times, reduce errors, and enhance customer satisfaction.

Referral Factory is the #1 referral software used to create, manage and track your referral program with ease! Sign up, build a referral program, and ask your customers to spread the word. No coding required. With Referral Factory you get access to +1000 pre-built referral program templates, or you can build your own template. Style your referral campaigns to look and feel 100% on brand. Issue referral links to all your users. Simple to track who referred who. Issue rewards for referrals automatically (cash, vouchers, or upload your own coupons). What is unique about Referral Factory is that you don't need to install tracking scripts to get started, meaning you don’t need a developer to launch your own referral program. They also offer integrations with Hubspot, Salesforce, Intercom, Zoho, Pipedrive and more. When you’re ready to scale there are webhooks, Zapier Zaps, and a flexible API.