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Description
AccountBase, a product of GroupM, provides a technology platform based on IP that focuses on the effective management of programmatic B2B strategies and solutions. It allows you to reach crucial decision-makers at your target accounts, ensuring engagement occurs in the most appropriate context and timing. By leveraging media and technology, AccountBase connects businesses with their audience through Programmatic B2B efforts. As a division of GroupM, which stands as the largest media buying and technology conglomerate globally, AccountBase operates without any media ownership, allowing clients to engage on the premium media platforms that are most relevant to their needs. This approach enhances scalability and reach while facilitating page-level keyword targeting, utilizing industry-specific media, and employing AI to trigger digital behaviors. Campaigns can be monitored and adjusted in real-time, providing insights into account intent, relevant content, and optimal sales opportunities. The platform empowers users to engage with various stakeholders, navigate complex and non-linear sales processes, and effectively connect beyond the limitations of privacy regulations, CRM systems, and email boundaries, all while aligning marketing with sales efforts. By concentrating on high-potential accounts, businesses can maximize their return on investment and drive meaningful engagement.
Description
ZenABM is an advanced ABM platform focused on helping businesses optimize and track their LinkedIn advertising campaigns for maximum effectiveness. With built-in tools like account scoring, campaign analytics dashboards, and buyer intent tracking, ZenABM allows companies to quickly identify high-potential leads and measure campaign performance at the account level. The platform integrates seamlessly with CRM systems, enabling businesses to push important data directly into their sales pipeline for better follow-up. ZenABM’s automation features, such as automated workflows and real-time email or Slack alerts, make it easier for businesses to engage with the right accounts, improving conversion rates. Additionally, the platform's intelligent AI agent optimizes ad performance by reallocating budgets to top-performing ads, ensuring efficient campaign management.
API Access
Has API
API Access
Has API
Integrations
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$69/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
AccountBase
Founded
2018
Country
Denmark
Website
www.accountbase.com
Vendor Details
Company Name
ZenABM
Founded
2025
Country
United Kingdom
Website
zenabm.com
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification