Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Establish entity resolution workflows in just minutes instead of taking months to finalize. Set up sophisticated matching techniques tailored to enhance data accuracy according to your specific business requirements. Safeguard your data and limit its transfer by accessing records at their source. AWS Entity Resolution enables you to identify and connect related records without the necessity of creating custom solutions. Leverage adaptable, customizable machine learning (ML) and rule-based methods to fine-tune record matching based on your business objectives. Eliminate duplicate records for more effective information analysis, prepare your data for artificial intelligence (AI) model training, and boost your overall business performance. By utilizing unified insights, you can deliver more pertinent experiences across your advertising and marketing efforts, customer support interactions, loyalty programs, and ecommerce activities. Additionally, link SKUs, UPCs, or proprietary product identifiers into a cohesive product record to enhance tracking across various stores and supply chains, fostering a more integrated approach to inventory management. Ultimately, this streamlined process not only enhances data integrity but also drives strategic decision-making across your organization.

Description

Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Amazon Web Services (AWS)
Databricks
Eyeota
Proximic by Comscore

Integrations

Amazon Web Services (AWS)
Databricks
Eyeota
Proximic by Comscore

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Amazon

Country

United States

Website

aws.amazon.com/es/entity-resolution/

Vendor Details

Company Name

TransUnion

Founded

1968

Country

United States

Website

www.transunion.com/solution/truaudience

Product Features

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Alternatives

Alternatives

ONEcount Reviews

ONEcount

GCN Publishing, Inc.